That corn syrup commercial
Has anyone seen the commercial that advocates the use of corn syrup..."it's OK in moderation." What do you think about the message in this commercial?
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10 Comments:
Pro-HFCS Ads: Do They Bother You?
Anyone seen the commercials for HFCS?
Raphael at 8:21PM on 10/21/08
I think it's a brilliant ad campaign. But I still stay away from the stuff...corn syrup by itself may be "OK" in moderation, but it's the rest of the ingredients usuall mixed with corn syrup that make me cringe...maybe corn syrup should find better friends to hang out with instead?
WickedGoodDinner at 8:51PM on 10/21/08
Ugh. It annoys me. Sure, everything may be okay in moderation. But the fact that the commercial(if it's the one I'm thinking of) says HFCS is okay BECAUSE it's made "from corn" does not justify using it. It's still just empty calories, which is the same as sugar. I certainly love sweet treats, but I don't need someone to justify that it's ok for me because it is made from corn, or because it has the same calories as a similar amount of sugar. I certainly am not going to search out foods that contain it, but if a food does contain it, I'll be the judge of whether or not I want to eat it. I think the commercial is a cheap way to market the food simply because it has received so much negative attention in recent months. The counteraction for the HFCS companies to make money again...
luswim06 at 10:05PM on 10/21/08
the only place corn syrup has in my kitchen is in candy making...
Pavlov at 12:12PM on 10/22/08
Its clear that the HFCS companies are trying to cover their asses. Its obnoxious in that the ulterior motive of King Corn is just so obvious in these ads.
The dialogue is terrible and hilarious when the actress portraying the oh-so-knowledgeable HFCS consumer starts spewing PR jargon about the substance. Although the prize for the worst line goes to the guy being presented with the popsicle "You don't love me anymore?"
Also I don't like how they portray the consumer trying to be more conscious about their food choices as brain dead sheep.
I think the people who choose to avoid HFCS know why they've made that choice,
fuuchan at 2:11PM on 10/22/08
I'm actually disappointed, but don't know why I should be anymore. The corn tyrants are dosing the American population with poison. It's been proven. That crap is genetically altered and probably causes obesity and cancer. Trying to be an informed consumer these days is difficult at best, but made more difficult with slanted BS like these commercials. They should be ashamed of themselves.
Chef Jo at 11:24PM on 10/23/08
Yeah, well, if pharmaceutical companies can market directly to the consumer, who can't anymore? That ticks me off to no end.
buffy at 12:44AM on 10/24/08
@buffy - I totally agree. My wife, who is British, is especially incensed by the lack of regulation over what can be marketed to consumers and how. Over in the UK they hold advertisers to much higher standards, and big pharma commercials espousing the virtues of a pill to fix all your woes are non-existent. (I'm not a huge fan of over-regulation, but come on...)
It's really quite irresponsible for these companies, in this case proponents of King Corn, to pitch this schlock.
tds77 at 1:19PM on 10/24/08
The travesty of this ad campaign is that, by attempting to focus attention on whether HFCS is better, worse or equal to other types of sugar, the industry is successfully deflecting attention from the real issue. I.e., the excessive and/or unnecessary addition of caloric sweeteners to foods in general, especially foods where they have traditionally not been used. It's doubly egregious when you recognize that the bulk of this excess is in the form of HFCS.
LoCo at 1:45PM on 10/24/08
The ad is a lie because in direct conflict with their punch line, "That like sugar, it's fine in moderation?" simply doesn't hold water. You can't have it in moderation because it sneaks into everything. If you eat any prepared sauces, drink soda, and eat any one of a zillion prepared food products - you will be getting more than "moderate" amounts of HFCS.
therealchiffonade at 7:19PM on 10/26/08