Would you buy this.....
I was wondering if- out of the hundreds of books that line shelves of barnes and noble and borders- you would purchase a book made by a very gifted 15 year old with an extreme passion. The book would include over 68 recipes. It would be focused to the "culinary minded" youth out there who love to cook. Some of the recipes would include notes on why certain things are done and used (ie. ingredients) and would have a guid to culinary terms, tools, applainces, techniques, and words. It would incorporate the stories for each recipe on how the cook came about them...almost letting the user get to know the cook. The cook will hoppefully get a foreword written by authors of 'Culinary Artistry' or a known name in the profession.
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23 Comments:
Maybe. Seems like a good gift for a 15-yr-old with similar passions. Are they original recipes? Not only created by the author, but recipes you couldn't find elsewhere?
LiveToEat at 5:02PM on 09/22/08
I probably wouldn't buy it for me, unless I knew the kid or parents.
I suppose I might buy it as a gift for a youngster who was learning how to cook, but it would have to be for someone younger than the author, I think. Buying it for someone who was, let's say, 19, might seem sort of insulting, particularly if the author's age was part of the "hook" for selling the book. Someone 19ish would probably rather have a book by an anonymous author (like a Betty Crocker or Good Housekeeping book, for example) or from someone who fit the category of "older and wiser."
I dunno, I own a lot of cookbooks, and I still buy them now and then, and the age of the author never crossed my mind as a reason why I would buy. I look through the recipes to see if they include ingredients I'm likely to want to eat, and I page through to see if any recipes sound particularly interesting. If it's an ethnic or regional book, I usually want some assurance that the writer knows the topic.
I guess what I'm saying is that if the book is good on its own, the age of the author should be irrelevant. But in this case, we're talking about a subject where experience comes into play, so a really young writer would be at a disadvantage, trying to convince buyers to make this purchase. In other words, why would I choose a book by a young author to give to a young friend over a book by an older author who has more education and/or experience in the field?
Overall, I'm thinking that playing up the author's age might be more of a negative than a positive, in terms of marketing. Unless the author is someone who kids would know or relate to in some way.
Then again, if it's in Borders or Barnes and Noble, it means that a publisher feels that it's worth the risk, so the book would have already passed that test.
Would this be something that would be sold in the kid's section, or the cooking section, I wonder?
dbcurrie at 6:39PM on 09/22/08
I would buy it if I knew the kid, and knew that s/he did the work him/herself. I probably wouldn't buy a basic cooking book for myself, as I already have several, but it would definietly make a great gift for a kid who's just starting to cook.
beth1 at 6:59PM on 09/22/08
A well written book by anyone is better than a poorly written one. I don't care how old the author is. The Chocolate and Zucchini girl Clothilde duSoulliere and Jamie Oliver are pretty brilliant young things. Their books are excellent because they are coming from a specific point of view and that is what makes a difference.
There are millions of cookbooks that any intelligent kid can pick up and start cooking from that isn't dummied down for a "youth audience". Beware of getting too specific in who you think your book will appeal to. Just make the writing, recipes and design REALLY GOOD. Remember Batali's design fiasco Simple Italian Cooking? It sunk the whole book.
That said, your proposal sounds pretty run of the mill and has "remainder" written all over it. Think about this project carefully and make it really unique so that anyone will want to read it and start cooking!
Pointy at 7:03PM on 09/22/08
You never know. From the mouth of babes. I sure would like to take a peek. surrah@optonline.net
shirl at 7:55PM on 09/22/08
Hi cooked7,
From the little interaction that I've had with you, it's obvious that you're very passionate and motivated to make your dream of publishing a cookbook into a reality. I congratulate you on this.
To answer your question, no, I wouldn't be interested in buying such a cookbook, but I'm the wrong person to ask. I'm not a young cook, I don't have children, and my friends' and relatives' kids are too young to read.
I think you're making a smart move by attempting to gauge the interest in your cookbook. From my perspective, it seems as if there are 3 potential audiences:
1. Kids who are interested in cooking and would buy this themselves
2. Parents who want to encourage their kids' cooking skills and buy it for their child
3. Friends who buy the book as a gift for a child they know
I think you need to ask each of three audiences how interested they would be in such a book, and--if they're not interested--what you could do to make it more appealing to them.
I'd also suggest that you get a thorough idea of your competition. How many other books on the shelves are geared toward young cooks? If you look on Amazon, you'll be able to get an idea of which books are more and less popular. (Look for the Amazon sales ranking.) Try to figure out what makes one book particularly successful (contents, design, well-known author, etc.), and what makes another less successful?
The fact is, name recognition has a lot of influence over cookbook sales. I think Jamie Oliver recipes are bland and boring. But regardless of the quality of the content, "Jamie Oliver's Cookbook for Kids" is going to outsell "Chgoeditor's Cookbook for Kids" any day because Jamie Oliver has been marketing himself for years, first through his restaurants, then through his cookbooks and TV shows.
Good luck in your market research!
chgoeditor at 8:01PM on 09/22/08
The recipes inthis book are original and are on par with restaurant quality dishes.
cooked7 at 9:42PM on 09/22/08
@cooked7 -- "On par with restaurant-quality dishes" is an interesting statement. Next question is, what sort of restaurant?
The sort of restaurant dishes that I'd want to try to replicate in my kitchen, and that I'd need a cookbook for, are probably not the sorts of foods that any but a very sophisticated kid would want to eat, much less attempt to cook.
And if you just meant restaurant-quality, without being restaurant-style, that doesn't mean much. Restaurant food can be anywhere from terrible to divine.
I think the first step might be to figure out who your market really is, and then figure out ways to target as much of that market as possible. You're already looking at a small market if you're going after kids who like to cook, and then you've got to contend with the idea that for the most part it will be parents or other adults who will be buying the book for those kids. So you have to appeal to those adults, as well. It sounds like a tough sell.
dbcurrie at 10:15PM on 09/22/08
@dbcurrie- The recipe and ingredients I have used are things that would be appealing to kids but at the same time things that make adults go "WOW". I have catered for several parties and recieve feedback like - " I recently went to a Hotel Restaurant and had the chefs wine pairing coaurse, let me tell you that your food was just as good and even better"- They love the colors presentaiton and flavors but I have used ingredients kids wouldnt go eewww (except maby mushrooms) to. The book isnt completelly angled towards captivating young audiences. It is just written in a style that would rather...attract them.
cooked7 at 11:31PM on 09/22/08
If the recipes are that good, then just let it be a cookbook and skip the kiddie angle, because you'd lose the adult market, and there are a heck of a lot more adults who try to cook.
You could make a point of saying the the recipes are easy enough for kids to follow, and that you used both kids and adults to test both the cooking and the eating, and that both kids and adults can make the recipes and enjoy eating them.
Most adults wouldn't buy a "kiddie" cookbook for themselves, even if that's where their skill level is. But if the book says that kids were used as test cooks for this regular cookbook, the cooking-challenged adults might be much more willing to buy the book and use it themselves.
Sadly, it's not so much about who would like the book, it's more about who the publisher thinks will buy the book. If you say it's a book for kids who like to cook, it's a small market, and publishers aren't going to get too excited. The only publishers you're going to attract are the ones that publish the books that end up in the sale bins. But if you say it's easy enough for kids, but also appealing to adults who are at the kid-level of cooking, then that's a much larger market. If the recipes are really good, and it just happens to be easy enough for a kid, then it's even a larger market. If the market seems to be large enough, you might find yourself a publisher that can get your book distributed.
dbcurrie at 12:22AM on 09/23/08
When my kids (one boy, one girl) were younger, they always wanted to try their hand at cooking. Problem was, whenever we'd find a cookbook aimed at their age group, they always seemed trite or condescending, mostly dessert and fruit drink recipes. The few cookbooks of that type that they actually received as gifts, they enjoyed, but they still wanted to be able to make "normal people" food.
The only really useful solution my wife and I ever came up with, was to have them learn "real cooking" from us and their grandmothers. This, they enjoyed a great deal!
If the cookbook successfully treads the fine line between foods "for kids" and foods for "normal people," I think it could do well. (And remember: if the author's 15 now, by the time the book's compiled, recipes tested, text edited, and finally published, it could be at least two years from now. That's definitely something that should be taken into consideration!)
GOOD LUCK!!
Robbo at 12:49AM on 09/23/08
I hate to say it but a cookbook for a young adult, while a wonderful idea, sounds a bit too much like a niche market. You might check into marketing through a local market rather than aiming for a national book chain, think about vanity presses and selling through local farmers markets and health food stores, most of all though good luck!
huneybumper at 7:24AM on 09/23/08
What interests me in a cookbook (besides the fact if I actually can cook the recipes and want to eat the food) is the 'voice' of the author. Truthfully, from what you've presented, it doesn't sound that interesting--it sounds like you're marketing this kid's precocity and the fact the dishes are 'restaurant quality'--sounds more like vague PR than real info. If it was the story of how a 15 year old learned to cook and how she is sharing this info with her fellow teens, that might be interesting. But there are even younger chefs out there, so it's not that much of a novelty. Also, adults will be put off by being told how to cook by a kid for the most part (sorry) and if they buy their teen a cook book it will probably be, like others have said, one from a name brand chef. Even kids who are super-interested in cooking and want something more than the basics are more likely to turn to the Internet or older chefs they see on the Food Network.
One niche that I haven't seen that I wanted as a kid, though, was a kind of 'entertaining' or party book aimed at teens, with decorations, recipes, and non-corny theme ideas. Finding an unmet 'teen niche' interest that can't be satisfied by a network chef sounds like your best bet.
HeartofGlass at 8:30AM on 09/23/08
I have a 13 year old step son who is very interested in cooking (although a little leery of unusual (in his world) ingredients!) My thought would be that he would enjoy such a book, but I am very leery of anything that smacks of precociousness. I detest that characteristic in any child, be they famous actors, cook book authors, or the kid at the local park. I found, as another poster pointed out, that some young chefs managed to rock their youth without being cutesy or the like - Jamie Oliver was definitely one of them. I plan to buy my step-son a decent cookbook for Christmas this year and then work through the recipes with him so I'm on the lookout for something appropriate. I think a new thread is in order!
Maureen at 9:43AM on 09/23/08
Although this may be targeted for young cooks, I think that all cooks could learn from a cookbook that offered reasoning for technique and ingredients. I pass many cookbooks because I'm annoyed that I don't understand why the instructions ask you do something or put in a particular ingredient. If, I am at Barnes and Noble, browsing through the cookbooks and I open one up and it gives me an innovative recipe with reasoning behind it, I am likely to buy it.
I think the market is in need of more cookbooks like these and I encourage you to publish.
Best of luck!
blankplate at 11:35AM on 09/23/08
I don't think I'd buy it. There are plenty of Essentials/ Basics cookbooks out there already that were written by folks with a lot more experience than a 15 year old, and many are written in language that is clear to both adults and teens.
This doesn't mean you shouldn't write a book, though. Think about changing your focus a bit. And whatever you write, if you feel it is worthwhile, see if you can get a publisher interested.
Kerosena at 3:23PM on 09/23/08
@heartofglass- I guess I failed to explain clearly that this is my story the recipies in this book gradually grow out of homey style food into more elegant and gourmet foods. Each recipe is incoporated with stories from my life (how it came about and my thoughts ect.) And thanks for the great Idea I just might have to incorporate some entertaining skills in it!
cooked7 at 4:11PM on 09/23/08
IF the stories from your life are a key aspect, then you need to make damn sure that the writing is great. Have you considered trying to get some more writing experience via blogging? It's free and a great way to build an audience and a voice.
renzata at 5:00PM on 09/23/08
I agree with LiveToEat, this would be a great gift to inspire someone in a similar situation and age group. I would probably read it too.
Hillary
Chew on That
Chew on That at 5:27PM on 09/23/08
I actually think that would be interesting, now that you've described it differently--going from the simpler to more complex and showing what you learned along the way about cooking/life gives the book more structure. But definitely with the 'entertaining' inserts, or about parties you threw/would throw--I think even on this board there was a thread about teen Halloween parties and the lack of party food/entertaining ideas that filled the gap between the 'cup of pudding dirt and gummi worms' crowd and the 'stiff Bloody Mary' crowd.
HeartofGlass at 5:50PM on 09/23/08
You might want to check out Simple to Spectacular, a collaboration between Mark Bittman and Jean George Vongerichten. They took the theme of starting from a simple dish and building up into increasingly complex, restaurant-style dishes. It's a very interesting book, but your idea, with its personal aspect, is still quite distinct.
renzata at 12:43AM on 09/24/08
I would have to see the cookbook before I say for certain, but there are three things that make me disinclined:
1) Very few recipes. These days, unless it is a booklet or has some very specific theme (ice cream, or cupcakes, or muffins, or sandwiches) I don't think a cookbook with only 68 recipes would be very successful.
2) Too often cookbooks by or for younger persons seem to be focused on the kinds of food they enjoy. I may or may not like that kind of food. If I want a focused cookbook (beautiful basics, or vegan) there are usually cookbooks with a broader range of recipes that I will investigate. Also, if written for beginners or younger cooks, I find that it's not a basic cookbook that I need.
3) Unless the recipes build on each other, I probably won't be interested. If you show a technique in the "homey" section (such as, how to make a white sauce that turns into mac-n-cheese) that then is the basis for something in the more elegant section (souffle), that could be useful. But saying "a beginner cook needs to know mac-n-cheese and meatloaf, and for entertaining you need to know beel Wellington and three-layer vegetable pate" - where's the link? Why should I get THIS cookbook over all the others that tell me how to make these things?
I agree that the age focus could be a problem for a lot of people. It could limit the audience even if you don't think it should be. Books that focus on beginning cooks, new cooks, people on their own for the first time, seem to be more successful angles for the type of book you're describing.
morgancain at 4:01PM on 09/24/08
@cooked7, keep in mind that the book you want to write and the book that will sell may be two completely different things. If you manage to get a publisher interested in you, the publisher may ask you to do something vastly different than what you're envisioning now, because they know their markets, and they are going to want you to write for the market. If you want to do that, it's fine, but it may not be even close to what you're planning on writing. If you aren't interested in changing your book to fit what a publisher asks for, you can always self-publish, but that isn't going to get you into Barnes & Noble.
What you're talking about sounds sort of interesting, but there's also a huge "so what?" factor. If you're a brilliant writer and the stories are interesting and the recipes are show-stoppers, you might get some media attention and it might sell. But if it's less interesting than that, a lot of people won't care about a 15-year-old's "story" unless there's more to it than you've hinted at. If you happen to be someone famous, or you have some amazing stories, this could work. If it's just about the cooking, it might not be enough.
Of course, a publisher might take a look at it and think it's perfect and publish it exactly the way you want it. Things like that happen now and then. However, rejection happens much more often.
dbcurrie at 2:23AM on 09/25/08