Food

Japanese Baby Food

Okay, this is going to sound strange, but I was hoping that someone here might be able to help on this one. I am currently studying for a Masters in International Business, and for a project with a group of mine, we have to pretend that we are a part of a large company, like Heinz, and that we are trying to market baby food in Japan.

I am trying to come up with flavors, since they probably arent' the same as those found in the US. I have found great websites, but unfortunately, they all seem to be in Japanese, which I dont read. Does anyone have any ideas?

Also, if you are at all familiar with Japan, how is baby food generally marketed in Japan? Do they have commercials, or billboards or adverts in clinics?

I know that this is sort-of outside of the scope of this site, but I was just hoping for anything that might help. Many thanks for anything that you all have!

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