FN Starting Different Reality Show Contest

When will the madness end? FN is recruiting 4 chefs from the New York tri-state area for yet another cooking competition. The link was listed in the Hungry Girl newsletter today at http://casting.citylightstv.com/chefcastingapply.htm

I didn't try too hard, but couldn't find a reference to it on the FN web site. I guess I looked out of morbid curiosity. It sounds like a cheap sort of knock-off of NFNS. Any bets on their motivation for this one?

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