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Starbucks refuses to give written nutritional info

When Starbucks announced the new Vivanno drinks, I hustled to see what was in them. Orange Mango Banana Blend, from website:

"Made with a whole banana blended with all natural NakedĀ® Juice made exclusively for Starbucks, our proprietary whey protein & fiber powder, 2% milk and ice."

That's not a specific ingredient list. Exactly what is in "whey protein & fiber powder". What's in the Naked Juice blend? I avoid soy for medical reasons, so I sent a website inquiry, asking if the new drinks had any soy product in them. I also asked about the Chai Latte I usually order.

Today's email reply: "Due to the nature of your inquiry, we are unable to provide an ideal response via email. Therefore, we would like the opportunity to provide/gather more information in order to best assist you. Please call our customer relations department at 1-800-235-2883."

Odd. Seems to me, that was a yes/no question.

So I called, and was told they don't give any nutritional information in writing. In fact, the customer relations rep could not answer the question. She said she had to refer it to another department for research and call me back, requiring me to leave a phone number. If I could not leave a phone number, I could not have an answer. Not even for the Chai drinks they have sold for years. I suggested adding specific info to their website, but she reiterated the no-info-in-writing policy.

WTF? What kind of food service business refuses to provide written nutritional information? About ALLERGENS? Does that meant they plan to lie, and don't want to be trapped by independent testing? The whole goal of a franchise business is to provide a uniform experience across the brand, so they *must* have ingredient specifications written down somewhere.

I was only an occasional Starbucks customer - but now I am not a customer at all. Their policy implies there is something weird or false going on with ingredients. Ick!

20 Comments:

Sketchy. Never drink Starbucks, and never will, and now I'm glad for it.

I've found the typical "nutrition facts" info both on a flyer at a Starbucks (not every location, though) and online. Don't get me wrong, I agree there's something sketchy, and I definitely think there should at least be posted allergen information -- I'm lactose intolerant, and people add milk to the strangest things. But do you get a more detailed ingredient list at most restaurants? I think part of this is probably typical corporation secrecy. . .

$0.02,
Skythe

Many franchise chains do provide full ingredient lists. Here is McDonalds', for instance.

http://www.mcdonalds.com/app_controller.nutrition.categories.ingredients.index.html

@matriarchy: I just dialed up Starbucks headquarters in Seattle to get to the bottom of this for you.

Vivanno Orange Mango Banana: Naked Juice's "Orange Mango Motion" juice (sold in bottles at Starbucks and elsewhere), banana, milk (not soy, unless you request), and gluten-free protein and fiber powders. So the drink is soy-free without the soy milk.

Chai Latte: Chai concentrate (made of water, black tea, black pepper, cardamom, cloves, cinnamon, ginger, star anise, cane sugar, honey), steamed milk.

And here is the Panera Bread chain beverage ingredients, on their site. Click on the mango smoothie, for instance, and the pop-up will be detailed ingredients:
http://www.panerabread.com/menu/cafe/drinks.php

This open sharing of information feels far more customer friendly to me. What is Starbucks hiding, that Tier I CSR's cannot tell me if there is soy in the Chai? Surely someone else has asked.

Orange Julius is not quite as detailed, but they provide detail about additives that might contain allergens - so I can see that there is lecithin in the Coconut cream, that probably comes from soybeans. They also warn me that other beverages may end up containing with traces of these additives:
http://www.orangejulius.com/sec_nutrition_allergy.html

So, if Starbucks is worried that someone will take something out of context, or they will have liability exposure by listing ingredients, why not simply use similar disclaimer statements, that have undoubtedly been reviewed by many attorneys?

At a time when we are all asking where things come from, and looking at food miles and supply chains, it seems out-of-place, and gives the appearance that something is being hidden, for Starbucks to be so secretive.

Erin, were you able to get those answers without giving your personal into and phone number? I was specifically told that I could not find out what was in the "gluten-free protein and fiber powders" without having them call me back.

Were you specifically told that the Vivanno was soy-free, or did you assume so, because the protein was gluten-free? I am not trying to cast aspersions on your information, it's just that I want very specific information.

Soy is very frequently part of protein and fiber powders added to food and drinks, along with thickeners like carageenan. The FDA does not require these things to be labeled "soy" and there are soy-derived ingredients in 60% of prepared foods, often legally labeled as "natural flavors" or "vegetable protein". MSG, mono-diglyceride emulsions and vitamin E are typically soy products, as is fake cheese.

Where you told what kind of fiber powder? Hydrolyzed soy protein is gluten-free. Soy is often used as an insoluble fiber additive for "high-fiber" health foods.

From their website: at this address
http://www.starbucks.com/customer/faq_qanda.asp?name=nutrition
Where can I find allergen information?
For specific questions related to allergens please contact a customer care representative at 1-800-23LATTE. Due to potential cross contamination during distribution and sale, we cannot guarantee that allergens are not included in a product, even if they are not listed in the ingredient statement.

Ahaha! That's funny....most businesses just cover their behinds by the blanket "this facility uses blah blah blah and your item may have come into contact with it" statement. Apparently Starbucks cannot be bothered.

Ccbweb, that's the number I called, and the CSR could not give me allergen information without collecting personal data and "doing further research." She also said that information could not be given in writing and would not be posted to the website. I just find that very strange, and too risky for me.

This is supposed to be part of the new "healthy" product line. It should not be a difficult question for a major food chain: "Is there any soy-based ingredient in this product of yours?"

If I call, as Erin did, and they say "nope, no soy," and I find out later that the fiber powder is from soy, is the no-writing rule so that they can say, "We didn't tell her there was no soy." Or do they truly not know the sources of their food additives? Which one of those weasel-reasons is worse?

And the moral of the story is: Make it yourself. You need to know what is in your smoothie.

I hate sue happy people, but you could always threaten them w/ that idea...or take it to your local tv news agency that does consumer watch reports.

Sometimes, it's just nice to know in advance that you can walk into a place and order something without asking a lot of questions that hold up the line. Then just sit down with your friends and drink up without a lot of medical explanations.

Ironically, Starbucks announced today that they are closing two of their three stores in my area, part of the 600-store closings planned. Both stores are less than a year old. I guess nutritional secrecy isn't their only problem.

In terms of your health, the important part is the piece from Starbucks' website in which they note that they can't guarantee that there won't be cross contamination with something to which you are allergic.

The negative customer service call experiences are a separate issue, it seems to me. Not that it's not a problem, but the information you need is actually there. Doesn't seem worth the health risk for a cup of coffee or smoothie or what-have-you. As izatryt notes, if we have particular health considerations that are that sensitive, we need to handle things ourselves.

I've heard several unappetizing reviews of thse drinks anyway, generally texture-related.

Oh Lord... don't even get me started on this topic.

I spent a full week trying to find out what KFC put in their green beans. From the corporate office, to the store managers at individual locations, I kept getting different answers, on the origins (canned, frozen, etc.) and the ingredients themselves. It was as if I was seeking the Holy Grail.

And when you ask such questions, you are often treated like your a spy trying to uncover government secrets.

I've gone thru it dozens of times now, with different companies, and I can tell you that having my wisdom teeth removed during oral surgery was less painful, and MUCH less frustrating.

P.S. -- Erin Zimmer deserves a big thumbs-up for taking the time to help!

@ matriarchy-- Yep, just phoned up the Seattle number (found online) and they didn't ask for my name or contact info. The Starbucks rep said the powders are gluten-free, but she couldn't pin down the exact ingredients or origins. (I heard a lot of typing in the background, then eventually: "we don't have that info at our disposal.") She concluded that the drink was soy-free without soy milk, but given the sneaky presence of soy inside health powders, as you point out, I wouldn't be too sure. She said another drink (with soy, gluten, nuts, anything) could easily be made in the same blender. Ay, I hope they wash those things!

The Hungry Girl daily e-mail /website often offers "swaps" for Starbucks' products. They seem to have an inside track on their nutritionals which they happily share.

@matriarchy - go to hungrygirl@hungry-girl.com for today's e-mail. They posted a review, complete with nutritional stats, for the latest Starbuck's beverage.

It occurred to me this weekend, that if you wanted to give Starbucks the benefit of the doubt, they could require your contact info so that they could notify you if they changed the formulation down the road... After all, if you just looked it up and concluded you were safe, then they changed to a soy-based product, you wouldn't have any reason to check again.

Just a thought.

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