Let cookie dough rest, and other secrets

I just read this fascinating article in the NY Times about the secrets behind perfect chocolate chip cookies (rest the dough for 36 hours! Who knew??). It made me wonder -- what other tricks are there for amazing brownies, cookies, etc.?

What do you say, Serious Eaters -- any baking secrets you'd like to share? (I'm trying to think of one, will share when I come up with a good one...)

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