Free Cookbooks for Review Purpose. Acceptable Practice?
I've heard of this happening before but never really thought about it too closely.
A few days ago I had to take a closer look, as the opportunity was offered to me.
A publishing company contacted me to ask if I would review their newly-released cookbooks on my blog, while offering advance copies to me for free for the purpose of doing so.
At no time was there any hint or insinuation given that the review would be expected to be "good".
But then again, the ethics of restaurant reviewing come to mind. Can one give a review free of bias if one is given something for free, even if it is a book?
I have a sense that this is done quite often - advance copies offered. It's a great way to get word of the new releases out into the marketplace without spending a lot of time or money in doing so.
What do you think? Is it an acceptable practice to accept free books for the purpose of review - even when no strings are mentioned as being attached?
Add a comment:
Previewing your comment:
HTML Hints
Some HTML is OK: <a href="URL">link</a>, <strong>strong</strong>, <em>em</em>
Comment Guidelines
Post whatever you want, just keep it seriously about eats, seriously. We reserve the right to delete off-topic or inflammatory comments. Learn more at our Comment Policy page.
If you see something not so nice, please, report an inappropriate comment.
Start Talking!
Need a question answered? Have advice to share? Start a Talk topic now!
Sign up to get your questions answered and share advice.

25 Comments:
It would be interesting to see if this offer was made again, down the line, if your review was less than complimentary.
I'm sure it's a standard way to get the word out. Just look at how many threads we've had here regarding our love/obsession with cookbooks. Who reads cooking blogs? Mostly people who have a passion for cooking or food. A foodie who doesn't cook (FCC comes to mind) might buy it as a gift, if well received and reviewed. Where do you think the contest cookbooks are coming from right here on SE? I'd be shocked if they're actually purchasing them.
You just need to examine your conscience, and see if freebies would taint your honest opinion. It's work, too! You're not necessarily reading for pleasure, and I'd hope you'd try some of the recipes to make sure they work - that they've been tested and not merely "written".
I don't think the restaurant review is a fair comparison. If the reviewer is recognized, perhaps the food would be less typical - more special. Once received, they can't improve your cookbook.
Keep up updated?
PerkyMac at 2:26PM on 06/21/08
I meant, keep US updated?
PerkyMac at 2:29PM on 06/21/08
I wouldn't presume to know the ethics of the practice, but there's clearly a distinction between an advance copy of a book and advance notice of a critic's visit to a restaurant: the book won't try harder to please you because it knows you are reviewing it.
And I imagine--again I dont know--that it's beyond common practice. I doubt that movie critics pay admission price to view new films. And I'm pretty sure that the advance episodes of tv shows that critics watch don't contain commercials.
renzata at 2:30PM on 06/21/08
I think it's great that someone wants you to review a new cookbook. I'd jump at the opportunity just because I have really strong opinions about what I believe makes a good cookbook.
I'd go ahead and do it. If your review is less than stellar and the publisher agrees, you may very well be asked to review more books. If the publisher doesn't agree or takes offense to your review, you probably won't have to worry about this anymore...LOL.
chiff0nade at 2:35PM on 06/21/08
@foodvox - If you are confident of your ability to remain neutral to the fact the cookbooks were "free", you should reviews the cookbooks. Do you know why you were selected to review the cookbooks?
izatryt at 2:44PM on 06/21/08
chiff and I need to blog. I need some free cookbooks. Amazon loves me.
No need to sell out. Be honest, be yourself and be fair. Also share some with your friends. (nudge nudge)
JerzeeTomato at 2:55PM on 06/21/08
I suspect a sales come-on. It's a bit late to review a book after it's printed?
I've done some review and recipe testing, but it was always while the book was still in draft form. This way outside comments and suggestions could be considered for incorporation by the author/publisher.
In this regard, negative comments are more appreciated than positive ones. For instance, if a recipe doesn't work for the reviewers, some modifications can be made before the book goes out for sale and disappoints buyers.
It's sort of customary for unpaid reviewers to recieve a copy of the published work, usually with a nice personal inscription by the author.
srhcb at 2:58PM on 06/21/08
What are the other options? 1) They pay people to review the books or 2) Reviewers must buy the book to review it.
Neither seems likely to produce good, unbiased results.
I think advance copies for the purpose of reviewing and promotion is probably standard practice. Now, if they start sending other perks ... kitchen toys or gadgets or other books, then that would be iffy and, in my mind, crossing the line.
kjgibson at 3:02PM on 06/21/08
@SB.......After all the edits, once a book (any book) is published, it's then time to market and market hard and smart, right out of the gate. A cookbook has many components that come into play, and who better to promote it, if it is truly good in all those aspects, than someone who cooks and writes about the experience and the recipes?
If I were marketing a cookbook, I'd find blogs of people whom I respect, who have a wide readership, who might specialize in that cuisine and throw books at them.
PerkyMac at 3:13PM on 06/21/08
I was looking at marketing as a component of sales, as distinct from pre-publication review, which is a function of writing/editing.
As such, the "free" copy could be payment for advertising?
srhcb at 3:30PM on 06/21/08
@Perky - Right on!
izatryt at 5:14PM on 06/21/08
This has been discussed many, many times over the years in food-blog-land. Some people eschew freebies, claiming that it taints a proper review. Some people welcome the freebies so much, it seems they're always doing a review of this or a review of that. I accept free cookbooks from publishers from time to time. In my correspondance I let them know that I would be happy to look through an advance copy, but that my review will be honest- basically, I'm not guaranteeing a great promo for them.
I also try to make it a point to try at least one recipe out of the book before reviewing it. I think it's important to get the feel for a cookbook and see if it's well written before recommending it. In all honesty though, when I am asked if I want a perusal copy, I really think it through first. Would this be a cookbook I'd likely consider buying anyways? One example would be the recent cookbook from Morimoto. While I'm sure it's a great cookbook, I knew without even looking at it that I would not be likely to actually cook from it, so I turned that one down.
This really is a personal question, and one you need to decide if you're comfortable with. I have no problem with the ethics of trying out a free cookbook- it's really not that much different than if I'd gone to the library and borrowed a cookbook for a few weeks and reviewed it. I didn't pay anything for that book either. I don't just review the freebies, I review the ones I buy as well. The publishing companies are still making plenty off of me and my burgeoning cookbook library.
ErikaWaz at 9:31PM on 06/21/08
I didn't read all but 2 comments and have to say that you should go for it. I'm a Chef and a paid food writer. I was just sent a new book to review (publisher did not know I was a Chef nor that I have a food blog) via my editor for the mag I write for. As a responsible journalist, I will do my job and impart fair and honest opinions. I've skimmed the book, just today ironically, and already found typos. I've not tried any of the recipes or analyzed them in detail. Ultimately, I will be honest, without being crass or rude... not to get future freebies, but as a way to help them know how real people will feel about the book; it can only help future publications, right?
Perkymac: that's exactly what publishers do: throw books at bloggers withe high viewership. It makes sense. And any food-blogger wouldn't mind getting a freebie every now and then. :)
FlaNboyantEats at 9:37PM on 06/21/08
Based on a couple of recent comments, I'd like to add that I think it's critical that anyone who claims to review a cookbook try some of the recipes. I think it should be more than 1, as well, at least 2 or so. I just can't understand how any could say they are reviewing a cookbook (vs simply describing it) without testing the recipes.
Anyone who has spent time reading cookbook reviews on Amazon is probably aware of a certain highly-ranked reviewer who writes at great length on the content of the book but doesn't cook from it. How anyone thinks they can review, for example, a pressure cooker cookbook while readily admitting they do not own and have never used one is beyond me.
So basically, I see no problem with reviewing a free copy. I think it's more ethically pertinent to actually try the recipes.
renzata at 9:52PM on 06/21/08
You're right, Jerzee. You and chiff should start a blog. It would be really fun to do and really fun to read, I bet. :)
It seems that in general this thing is not seen as crossing any lines - or so it appears so far from the opinions of those who have commented.
I'm ambivalent about it. I can see how it could be shaped so as to be wrong or to look wrong - either one. And the rare times that I do feel inclined to do book reviews it's more from inspiration than from "just having something there" that could be reviewed (if you know what I mean).
But then again books are rather wonderful things and each one deserves a chance to be talked about, to take their turn in the limelight, don't they.
I'll have to think about it some more, I guess.
foodvox at 11:46PM on 06/21/08
i have some friends who do music reviews, and it's standard practice for the production companies to send free c.d.'s or whatever to the magazines and reviewing organizations, which then distribute the materials to their writers. it isn't like 'here's a present now like us' it's more like 'you have to listen to this to write about it. go do your job now.' so it seems to me that a free cookbook for reviewing practices isn't tainting the ethics, but if it makes you uncomfortable, it's always your choice :)
billyburgwife at 1:00AM on 06/22/08
Thanks for the encouragement to write a blog. All I have right now is a myspace page and it's tough to navigate the blog entries if they are not very recent.
chiff0nade at 2:13PM on 06/22/08
billyburgwife, you may have hit the thing right on the button in terms of how I feel about it (aside from the ethics question). Whether or not one writes a good review or a bad one or one that simply markets the book there is that thing you wrote: "go do your job now". :)
In other words something is expected in return.
Which makes it feel different to me than if I bought the book, or if I went to the library to get the book. It's a relationship that has been created simply by the act of acceptance of the gift. Not a heavy burden, but a relationship nonetheless. :)
foodvox at 3:21PM on 06/22/08
chiff, blogger is so easy to use it's almost ridiculous. And from what I hear it is more pleasant to use than MySpace in ways. You should just get on it and play around a bit. You can keep the access set to "private" if you're not ready to have anyone look at it, until the time comes when you are.
foodvox at 3:24PM on 06/22/08
1. I think that the publishers will continue to send you books if you get a reputation for having informative and critical reviews. There will be no point for the publishers to send more books if your reviews don't have any credibility.
2. A way to bypass the freebie dilemma is simply to say for X price, I would buy it or I would not. Just make your review relative to the price of the item and be honest about what you would do if the book wasn't free. I see wine reviews all time that rave about the wine, but then end it with well for that price, it's not worth it, despite the wine being good.
blankplate at 5:08PM on 06/22/08
I haven't agreed to accept any books at all yet, blankplate. :)
The scene as it's played out so far is that a publisher contacted me through my blog saying they would like to send me newly released cookbooks to review.
It startled me a bit in the first place just that it happened at all, for my blog is not written in a conventional food-bloggish sort of way. Actually it is not a food blog at all but a blog on the culture that surrounds food and foodies and the essays are often written with true facts or information wrapped up in ways that include fictional characters relaying the information.
Why do I do this? I guess I'm bored with the usual conventional thing. What can I say. It amuses me and keeps me out of the shopping malls.
Actually I thought it might be a troll making the post when I first saw the message.
But I called the company and it was not a troll, it was real. The publishing house has summer interns in charge of this sort of thing, and one chose me to contact. So either they are willing to accept an unconventional take on a cookbook review (having read foodvox) or they are just blindly tagging foodbloggers for this program.
I once knew a very successful man who was then-chairman of one of the largest, most profitable investment banks in the world. His number one rule for behavior in business? Don't ever risk your reputation. You can re-gain almost any other thing you lose but once lost your reputation will be the most difficult to re-gain. It is the most precious commodity in your business.
I don't look at my blog as a business in any way at all at the moment but some day may choose to do so. Therefore my caution. :)
foodvox at 5:42PM on 06/22/08
Actually (side issue) another reason for foodvox being the way it is with clearly fictional characters as well as myself writing is that to do it that way is a commentary on the online/blogging/virtual world in a sense . . . a world where anybody pretty much could be anybody behind the screen name.
I've seen people do this in dishonest ways online, often enough - to know that it is done often enough.
Therefore I do it honestly and up-front.
It's a reminder, even in the doing of it - of how very fragile this reality we're all chatting within can be. A reminder to myself perhaps, to not take any of it all too seriously. :)
foodvox at 6:25PM on 06/22/08
I do this regularly, and with both good and bad reviews, never felt unbiased myself! It would be dishonest to lie, IMHO.
jo_jo_ba at 7:28PM on 06/22/08
I have thought about blogging for a while now. I lurk around reading any blog on baking I can find. Wine, cooking, culinary related ones.
I am trying to find my angle, my muse. Husband bought me the Smitten Kitten blog camera suggestion, Brilliant! So as for my blog it is in the works and when I get ready to post you will all be the first to know.
JerzeeTomato at 6:15AM on 06/23/08
I say why not let them send you a cookbook. If you feel it sucks, just don't write about it!
Hillary
Chew on That
Chew on That at 3:51PM on 06/23/08