PrintKraft Simplifies Snack Food. No, really, I mean it.
There's this awesome article out today in AdAge Tub of Cool Whip too Challenging? Try the Can. It's both funny and scary. Because me? The challenges faced in opening individually sliced processed cheese food is far too daunting for me to get past.
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14 Comments:
Oh. My. God. Re: Cool Whip - isn't the freezer right on top of the fridge? I'm confused. How much easier can it be?
doahdeer at 1:16PM on 05/05/08
Didn't Cool Whip used to come in a bellows-like squeeze tub with a star-shaped piping tip?
juliec at 1:23PM on 05/05/08
I use Cool Whip for one thing, and one thing only: Killer Key lime pie!
1stmakearoux at 3:09PM on 05/05/08
Colored cool whip makes a great finger paint kids can lick off their fingers.
sarahj at 3:56PM on 05/05/08
Not only do you have to open the freezer door for the old Cool Whip but you also have to use a utensil to get it out of the bowl. It's exhausting, not to mention time wasting...ya gotta wash that spoon!
Alsoooooo---now you can empty five servings of cool whip down your throat right from the fridge...no bowls necessary
Twenty years ago when I was in the watch business a young lady asked me why her timepiece wouldn't work. I explained it needed to
be wound. She responded "that sounded like a lot of work to her".
She and all of her lazy ass generation will love the new Cool Whip.
bessfour at 4:30PM on 05/05/08
Oh for crying out loud! ... Sandra Lee is dancing with glee! Kraft has found a way for her to use her most favorite ingredient even easier!
This is exactly what the world needs - a more convenient delivery system for sweetened whipped petroleum-based product. (Groan.)
chiff0nade at 4:40PM on 05/05/08
I'm pretending I didn't just read that article, it's too depressing to think about. Cool whip. COOL WHIP? Nobody wants to wait for JELLO to congeal?!?!
I'm back. Thanks for this thread, though, Serious Eaters prove there might be some hope left!
embolini9 at 4:45PM on 05/05/08
Speaking of Sandra Lee, I know this isn't TOTALLY relevant to this thread, but I flipped to FN on Saturday and one of those blonde ladies (Sarah? Sandra?) was "making a salad." Here were the steps: Rip open bag of arugula, put in bowl. Open can of corn, put in bowl. Slice grape tomatoes in half, put in bowl. Put Newman's Own dressing on salad. Mix. I'm serious this was considered a recipe. Kraft would be proud, but probably suggest she buy the tomatoes pre-sliced.
embolini9 at 4:48PM on 05/05/08
Astonishing.
We used to have to go to the library or bookstore to find things to read, too. (That is, beyond what snail mail could send us.)
Now we can just sit here and stare at a screen. Thinking about the horror of it all.
Karen Resta at 5:23PM on 05/05/08
The Cool Whip finger paint idea is, dare I say, Cool!
srhcb at 7:25PM on 05/05/08
The Cool Whip finger paint idea is, dare I say, Cool!
srhcb at 7:25PM on 05/05/08
Better-tasting than shaving cream but more calories.
Karen Resta at 10:11PM on 05/05/08
I love the idea of using cool whip for finger paints! I'm going to suggest that to a friend with small kids. @juliec yes many moons ago cw did come in a bellows like tube with a star tip, that was so we could "decorate" a cake or pie with it, my mom actually bought it once, unfortunatley it still tasted like cool whip:( my ex used to love cool whip, he'd freeze it and eat it like ice cream. Now you know one of the myriad reasons he's an ex ;)
huney_bumper at 7:18AM on 05/06/08
Sandra Lee will find all kinds of semi-homemade gourmet-ish things to do with the stuff!
Who knows, this may have saved her career.
Brownie at 4:33PM on 05/06/08
@embolini9 - Was it Robin Miller, perhaps? She's a brunette Sandra Lee with bug eyes.
Lee's just got another ingredient she can list in her "cookbooks" with a circled "r" next to it.
There used to be a video on youtube that I can't find for love nor money. It was a guy breaking down the components of cool whip, sort of a "guess the mystery food" thing. It was hysterical.
chiff0nade at 5:05PM on 05/06/08