Why do people think Whole Foods is so expensive?

I don't understand why people are always complaining about Whole Foods?
I have a whole list of things that are cheaper there then at other Stores.
Feta Cheese( same price as others and 100 times better)
All the whole food brand products
sour cream, buttermilk
they have a daily meat and poultry special: many times the beef is really cheap , chicken is on sale a lot.
What do you get at Whole Foods and can any store compare? Please don't say Trader Joes because the quality does not even compare to Whole Foods in my opinion.

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