Kewpie Mayo: a little disappointing

Ok, so I've read about this stuff on SE several times. Bought it this weekend and tried some smeared on bread with cheese (one of my favorite mayo-delivery systems), and, well, it didn't really do anything for me. It tasted a little bit like mayo mixed with mustard.

Any recipes or suggestions about how to use it? Help me tame the Kewpie!

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