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Serious Eats: Talk

Food Network Celeb = Restaurant Chain Spokesman?

Posted by Erinay77, February 28, 2008

First, it was Tyler Florence hawking his "new recipes" for Applebee's. And tonight I see Guy Fieri promoting the new "Best Of The Best: Ultimate Recipe Showdown Menu" for T.G.I. Fridays.
Conveniently enough, that is the name of the new show he is co-hosting with Marc Summers on the Food Network.

What is your opinion on this? Just some simple cross-promotion? Selling out and losing credibility for a paycheck?
I've read many articles where Tyler was nailed for this move. And he was awarded The Gloden Clog Award for THE ROCCO---For worst career move recently in South Beach.

I would love to hear your thoughts and opinions!

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