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Kewpie Japanese Mayo: What Do I Use It For?

Got a bottle of it from a friend, and I have no clue what it is good for. Is it just a sangwich/salad thing or is there something more.
Advice please.

14 Comments:

I'm no expert, but I always figured it was just a sandwich/salad thing myself. Just a different flavor for a different cultural palate.

It's really good on banh mi.

I use it just like regular mayo, wherever you'd use mayo. Except that I end up using it much more than regular mayo, so I have to limit my purchases. We can finish a bottle in about a week. I really like it with shrimp or other seafood.

The mayo is much more savory than American mayonaise. It's a real umami food. It's often used to coat cooked vegetables (I love it with asparagus), or as a side condiment to any number of japanese dishes, and is oftern used in maki rolls, or any sort of salad roll. Be aware that it has msg in it (which is why it's so darned tasty), so if you're sensitive to it, you should be careful. Which is why it's so darned tasty

For me, personally, it makes the best egg/mayo combination ever for both deviled eggs and egg salad. And for those who like mayo on their cheeseburger (me!), you can't beat it. Also great chicken salad, shrimp salad, etc.

That stuff is good and gooey. It is much like heavy mayo (industrial).
I love love love that kind of stuff. Make deviled eggs with it. Potato salad.
Tuna, chicken anyplace you would normally use a heavy mayo.

Thanks everyone, I am going to have to push aside my newly opened jar of Duke's mayo and try this one.

And thank your generous friend--that stuff can be difficult to get outside of major metropolitan areas!

What is Dukes's?

Hysterical--I just (and I mean within the last hour!) spotted this on the shelf at my new local (Asian-owned) market and thought, "Hmm...wonder what that's all about?!?" Fwiw, it looks like a clear plastic ketchup bottle wrapped in a plastic bag with the Kewpie logo and info on it. Is that how it's always packaged?

Yes, that's it, unless it's about four inches high, in which case it's a "personal-sized" Kewpie. hard to find but very cute if you can.

I would like to think that there have been Kewpie-doll dispensers in the same way that there are "honey bears", but I haven't found anything like that yet. Google Kewpie Maynnaise and you'll find lots of fun and wierd stuff.

What's Dukes? It's a brand available only in parts of the Southern US. It's the only kind my mom will buy. I don't eat mayo, but those in my family who do say it's the best.

Kewpie mayo is a bit lighter than the mayo we're more familiar with.

In Japan, it shows up on everything, from the griddle pancake/pizza creations known as okonomiyaki, to hamburgers, to pizza, sandwiches, to top fried croquettes, etcetc.

It sounds shocking, even kinda gross until you realize that Kewpie doesn't have the same kind of fatty richness that regular mayo has.

Curlz: That's its normal packaging, but like annien says, sometimes that horrifying Kewpie baby shows up. SCARY!

I think it's great as a condiment (excellent mixed with a little sesame oil and hot sauce for spicy tuna roll, too). But, I've discovered though that if it's used in cooking, like a hot crab dip for example, it can break down and seperate - so I'd only apply it to finished products.

it is great mixed with cold noodles and crisp veggies

We use kewpie mayo to make a "volcano sauce" for sushi.

Mix it with sriracha hot chili sauce (to taste) and a dash of rice vinegar and pour the mixture over raw small scallops. Sprinkle with sesame seeds & put in the broiler until scallops are done. (The sauce will turn black in spots - that's a good thing). Pour over california rolls (if you can't make/buy them - just put white rice, crabmeat, sliced avacados & some chopped cucumbers in a bowl) and serve.

It's very, very good!!

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