Here in columbs ohio they make it a point to say in all the commercials for the 1/3rd pound burgers that we are the test market and that we are special and that If they go well here then the rest of the world will get them. I'm thinking this is just a ploy to have people go eat more of them.
I asked my brother in NYC and they have them too...im wondering if this is just a ploy? or that columbus and NYC are both test markets....are they in your neck of the woods?
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