Online Cooking School
Rouxbe (one of my all time favorite cooking websites) is starting up an online cooking school in the new year. My question is, how many people would be willing to pay for something like this. It comes with the membership to the site (which is $49/year USD). Their recipes/videos are high quality. But I'm not sure if I'll be willing to put money in to it. I'm wondering what the rest of you think.
Will it be a hit or a miss?
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2 Comments:
I am thinking miss. If they offered the service for free, paid via advertisements it might be worth while, but not for $49. I am not sure how useful it would be to take cooking classes over the web. I think of cooking as a multi-sensory experience, and only being able to see and hear some one instructing you on cooking would not be enough.
smorgen at 12:59PM on 11/18/07
First of all, thanks for the post and compliment Cheyanne,
I thought I'd drop a quick response to your question and to clarify a few points. First of all, yes you have to pay on Rouxbe for ad-free viewing.. But.. you can also enjoy Rouxbe for free by "opting-in" to a sponsored membership. Basically, you enjoy a 30-day free trial and then at the end, you tell us a bit about yourself and we align you with a few potential sponsors to choose from for 90-days or more. You choose the sponsor that is relevant to you and you only have one sponsor during your entire engagement.
You can click here to read more about it if you like: http://blog.rouxbe.com/what-happens-after-the-30-day-trial/
At present, 97% of our members have opted into the free sponsored view (e.g. sponsor pays your way).
And to smorgen.... I couldn't agree more that cooking is a multi-sensory experience which is why great close-up video and exceptional sound is key to the learning process (something not possible with text). I think you'd be surprised at what you can learn here at Rouxbe. Hope to see you give it a whirl.
Any other questions, ask away.
Thanks
Joe Girard
CEO Rouxbe
jgirard at 3:32AM on 11/22/07