Kraft Foods on organic bandwagon
Kraft Foods was a sponsor at the IACP conference, and they sent a button down spokesperson to the morning conference to let us know how they were on the organic bandwagon.
Call me a cynic, but I did some poking around to see what's up with Kraft Foods.
Here's a link to my blog.
Hope I'm doing this correctly!
Warm regards,
Judith
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2 Comments:
I read your link and feel the same ways. With my hands tied, but also with more strenght to go against what for a lot of us seems to be so wrong. "Synthetic substances in organic food" I guess the definition of organic will have to be rethinked in the years to come. But the point is to keep the consumers under that ingorant confusing cloud I guess. According to the top dogs anyways. I mean, in order to make those big bucks. Its all about the money,yuck!
The reason why I am writing is because I find it appaling, not from Krafts foods (because they will wear any costume in order to sell their product) , but for the fact that an association like IACP is obviously playing the same game. I guess I should not be surprised. Who is trying to fool who in that relationship? I guess nobody. Hands are shaken with greedy smiles in consciousless contexts and are the spotlight of those panels of the new so called Organic Bandwagon. I guess we must think of a new name to separate ourselves from this spectacle. I am off this wagon and on to the next, the wagon of food intended to be eaten fresh and to nurture our minds, body and soul.
Let us not fight over food but hopefully share a table of humanely sensible harvests.
cz at 9:27AM on 04/25/07
Kraft has always been a company that strives to come up with new products that satisfy the wants and needs of their consumers. They've been doing organic for a few years now (through their line of cookies, crackers, granola, and other foods called Back to Nature)
savvy at 1:11PM on 04/25/07