'zapps chips' on Serious Eats

We Taste Every Flavor of Zapp's Potato Chips

What makes Zapp's different? Well, for one thing, they aren't so thick that they embed in your gums when you bite into them. Secondly—and more importantly—they're cooked to a nice golden blond and heavily seasoned. None of the bitter dark brown spots; they pack all the delicate flavor and overt saltiness of a Lay's or a Wise chip, with just a bit more crunch to 'em. But the other great thing is the flavors. We try them all; here are our notes on each! More

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