'stupid' on Serious Eats

Dumbest Allergy Warning Ever

Saw this on Reddit just a bit ago. The eggs at Tesco in Ireland come complete with a label that reads "Allergy Advice: Contains egg." Well, NSS. My guess? I reckon that if it's not explicitly required by Irish law, this warning is the product of an overzealous legal department CYAing like nobody's business.... More

Drank, an 'Anti-Energy Drink'

The New Yorker: "If you think of Red Bull, with its glorified but dubious ingredient, taurine, as in some ways emblematic of the housing boom, then here, perhaps, was something grounding to take a day trader's eye off the relentlessly correcting ticker. The canned version, which is billed as an 'anti-energy drink' and an 'extreme relaxation beverage,' will do nothing for your congestion; its active ingredients are melatonin, rose hips, and valerian root. (The homespun stuff works best with codeine and promethazine.) 'Eight ounces really puts you to sleep,' a publicist said. Each can contains sixteen ounces: a Rip Van Winkle special. It tastes like a faintly carbonated grape Kool-Aid, with hints of Dimetapp."... More

Adventures in Lame Marketing, Part Whatever

How excited would you be if you got a GOLD STANDARD box, shaped like a gold bar, delivered in the mail? We thought something awesome might be inside—but what? Really expensive chocolate? Other candy? Chocolate-covered bacon? Diamond-studded chocolate-covered bacon? Something, anything, to satiate our pre-lunch hunger? Were we ever disappointed. The answer, after the jump.... More

How Ruby Tuesday Fake-Blew Up a Fake Restaurant

Want to know how Ruby Tuesday fake-blew up a fake restaurant? On their website, they've posted a video that shows how they pulled off what they're calling the "Big Bang." They used the magic of special effects: a miniature model, a green screen, and some computer-driven special effects combined with live action actors. Even though it was a lame marketing stunt, part of me wanted to believe that they at least had had the wherewithal to use explosives to blow up something, even if just the empty shell of a fake restaurant. But no—it was just a miniature. Enough! Previously Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant... More

Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday

Yesterday, Ruby Tuesday punked us all by promising to broadcast a live video of them blowing up one of their restaurants "as a symbol of their commitment to change," but instead, Ruby Tuesday "accidentally" blew up the fake chain restaurant next door. On YouTube, newly created users (aka Ruby Tuesday plants) posted videos of the "accident," and later that day, an apology letter was posted on rubytuesday.com Today, a video appears on their homepage with "Jim Robbins, senior VP of marketing," reading off cue cards, "apologizing" to Cheeky's Bar and Grill for the accidental destruction. The marketers went as far as creating a lame, nonworking website for Cheeky's (created July 3, WHOIS records report), that reads: Due to recent events,... More

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the "live" video (if you could get it to load) showed them "accidentally" blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio, but there is no Ruby Tuesday there. After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up "Cheeky's Bar and Grill".... More

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