'soft serve' on Serious Eats

The Ultimate Mister Softee Secret Menu

What if Mister Softee could be more than good. What if it could be amazing? What if we all took a collective breath and realized that at the end of the day, ice cream trucks are basically severely underutilized mobile sundae stations? A Dr. Seussian explosion of genius is what. I'm talking sprinkle-packed cones, double-dipped swirls, milkshakes with real banana, and the biggest tower of soft serve your greedy eyes have ever beheld. More

7 Great Places for Soft-Serve in NYC

If given a choice between soft-serve and regular ice cream, I'd take soft-serve in a second. I'm crazy for its airy-light texture, how it's always perfectly lick-off-the-cone-able. And New York happens to be an excellent place for soft-serve, ranging from treats as simple as Mr. Softee to as complex as coconut soy milk soft-serve or goat's milk orange blossom. Come see 7 of our favorites in the city! More

Ed Levine's 13 Favorite Frozen Desserts in America

I know it's just barely spring, but I'm already thinking about ice cream, gelato, sundaes, and other frozen desserts. Admit it, you've already had your first iced coffee of the season or started daydreaming about your favorite scoop shops to hit this summer. Here are some of my all-time favorite frozen treats from across America, from vanilla soft serve with maple-pecan-bacon streusel in Chicago to sundaes in Ohio. Chime in with any others I missed. More

Happy National Soft Serve Day

Have you eaten soft serve yet today? Well you should. It's only right. Because today is National Soft Serve Day! Which is, of course, the most official day to eat soft serve. Thank you to the press release that informed us! And to think, we almost treated this day like any other day. More

Fair Food Roundup at the Orange County Fair in California

Some of the best guilty pleasures can be found at your local county or state fair. In a spectacular show of gustatory bravery, a couple of pals and I tackle the most daunting treats at the Orange County Fair in California. As the chocolate columnist, I stick to chocolate as much as I could—that's just a life choice, really—but these treats span the spectrum of sweet. More

Weir's Ice Cream in Salisbury Mills, NY: How We Spent an Hour Before Adam Kuban's Wedding

We weren't especially hungry and definitely overdressed, but when you pass a sign for Weir's Ice Cream, you stop. Actually, sign does not begin to describe the nearly two-story high soft serve cone (with a vanilla-chocolate swirly top, naturally) next to the stand. It was visible from many a street light away, and potentially from space. Ed was driving our Hertz-rented car through the Hudson Valley last weekend when we saw it. I don't think a car has ever parked so fast. More

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