'social media' on Serious Eats

Burger Love in Social Media

From social media consultant Jason Falls comes this chart illustrating reception of major burger brands in social media based on volume of conversation, sentiment, and passion, using data pulled by ConsumerBase. In-N-Out had the most volume, but came in second for positive chatter right behind Five Guys. White Castle was the most polarizing between love and hate, and Wendy's was most disliked, although not passionately so. Read more at Falls' site, Social Media Explorer. More

Earn Foursquare's New Pizzaiolo Badge by Checking In at 20 Pizzerias

Reaching in to the Slice mailbag, we've got some cool news about a new Foursquare badge. (Foursquare is a social-media site and phone app that turns going out on the town into a sort of game. You earn points and badges for checking in at various places. Yo, wanted to give you a heads up that Foursquare now has a new badge...It's called Pizzaiolo... you earn it if you check in to 2520 pizzerias. Enclosed is what it looks like. Figured you might be interested. I'm betting you'll earn it soon.Cheers, Aaron... More

Video: The Making of Domino's New Pizza Recipe

Domino's just released this video, "inspired by our harshest critics," in which employees from the marketing and corporate kitchen divisions talk about the new pizza recipe that the chain started switching to last week. There's nothing shocking or surprising in the video itself, but it's worth noting that Domino's seems to be following a sort of social-media approach in pushing this new pie. See The Pizza Turnaround, after the jump.... More

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