Entries from Required Eating tagged with 'publishing'

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Change in Book Biz Recipe May Lead to More Interesting Food Reading

20080328-ruhlman.jpgThose of you interested in the book biz may have read about a new venture that aims to rejigger how authors are paid, creating a system that may ultimately benefit both authors and publishers.

Authors typically get advances, or money up front from the publisher. Often times, that's all the money an author sees from a book. That's because a book has to "earn out" the advance before an author can start sharing in the royalties. So if a writer gets, say, a $60,000 advance and the sale of each book counts toward, oh, $3 of that $60,000, the book has to sell 20,000 copies before the publisher recoups the advance and starts paying out royalties. Sadly, a lot of good books don't ever hit that mark.

What's this have to do with food? Well, Michael Ruhlman connects some dots on his blog, citing a similar approach that Chicago restaurateur Nick Kokonas is taking. Kokonas, along with chef Grant Achatz, created famed restaurant Alinea, and they're crafting a book along these lines. As Ruhlman says: "The new model created by Kokonas and perhaps soon a similar one by HarperCollins is exciting because it stands to enable chefs who can finance their own projects to do exactly the kind of books they want to do—which means we’re likely to see more risk taking and more innovative books."

Alinea's Grant Achatz Turns Down Lots of Money to Write a Book His Way

20070925achatz.jpgGrant Achatz (pictured), the acclaimed chef-owner of Alinea battling cancer (his spokesperson just announced that nearly 80 percent of his tumor has been shrunken by chemotherapy), is writing a cookbook. No man-bites-dog news there. But that's where the similarity to a traditional cookbook publishing model and arrangement ends.

In a move that looks to the movie business for inspiration, Achatz and his business partner, Nick Kokonas, have produced a trailer for the book that shows us just how far they're willing to push the publishing envelope in the direction of the internet.

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