Posted by Erin Zimmer, May 12, 2008 at 1:45 PM
Artist's rendering of the future of sports, which unsettlingly resembles the extreme commercialism and marketing-controlled future depicted in comedy movie Idiocracy.
Looking at a WNBA jersey will soon make your subconscious crave a greasy Southern-style chicken sandwich. As part of an ad campaign for their Chick-Fil-A-ish creation, McDonalds is branding all fourteen WNBA team jerseys with the Double Arches. The iconic logo will also sneak up on pole pads, seat backs, on-court decals and other courtside signage during the league's season-opening week. When asked if other corporate sponsors could soon nab jersey space, WNBA President Donna Orender responded with the late McDonalds adage. "It could happen." [via AdAge]
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Throwdown: Chick-fil-A vs. McDonald's Southern Style Chicken
Posted by Raphael, May 10, 2008 at 1:00 PM
Sarah Haskins on Current offers up some funny and thoughtful commentary on the marketing of yogurt to women. "Who's on first? Yogurt is!" Video after the jump.
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Posted by Lucy Baker, March 27, 2008 at 5:00 PM
I've never been a fan of American Idol. It always seemed like an ultra-glorified version of college a cappella to me. But then, perhaps I'm biased. I went to a small liberal arts school in New England, where it was practically impossible to walk across campus without being aurally assaulted by an all-vocal version of "Karma Chameleon". The show just raises so many questions: Why don’t the contestants get to sing original work? Why must they be under 30 years old? Why is Simon Cowell's chest so horrifyingly tan?
And now, why has Edy's/Dryer's created a line of American Idol ice creams?
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Your favorite soft drink of the fictitious animated future may be coming to a grocery store near you! Slurm, previously only produced on the planet Wormulon as featured in the TV show Futurama, has been trademarked in order to be used with just about every kind of beverage that isn't alcoholic. I can't wait to get my hands on a refreshing can of Slurm! [via Boing Boing Gadgets]
JetBlue doesn't usually offer in-flight meals, but with the help of Kraft they're giving out free breakfasts featuring Kraft's new low-fat cream cheese. It's a perfect marketing opportunity—it's not like the customers will have anything else to eat or anywhere else to go.
