The Changing Face of Starbucks
A) Engraving of a twin-tailed siren (15th century); B) First Starbucks logo (1971 - 1987); C) Il Giornale logo; D) Merging of Starbucks and Il Giornale (1987 - 1992); E) Redesigned Starbucks logo (1992 - today); F) Current Starbucks logo, a revival of the original
If you stopped by Starbucks the other day to try their new Pike Place Roast brewed coffee, you may have noticed the cup looked a little different, with the siren's tails displayed more prominently. Actually, this "new" design is a throwback to the original Starbucks logo, which is in line with CEO Howard Schulz's call for the coffee empire to return to its roots.
Brand Autopsy and Brand New both examine elements of the evolution of the logo. Here we present the entirety of the logo's history, from 15th century engraving, to its initial rendering, to the logo following the merger of Starbucks and Il Giornale, and finally, to its present-day return back to the original.
