Posted by Erin Zimmer, May 13, 2008 at 2:45 PM
Because looking at Harrison Ford usually makes me want to eat marshmallow bits and cereal that turns milk chocolatey, I'm more than happy to welcome the latest in cinematic marketing on the breakfast aisle: Indiana Jones and the Kingdom of the Crystal Skull cereal, or repackaged Cocoa Puffs with marshmallow blobs. Of the four amorphous shapes, the Temple of Akator resembles "a Doritos chip," and the Torch, "a Doritos chip that’s fallen into a violent battle with bean dip," according to brianorndorf. The movie will be released on May 22, but this is available on grocery shelves now.
Previously
In Videos: Food Commercials of the '80s, Nerd Cereals Edition
Bringing Breakfast to the Streets: Kellogg's Cereal Streetwear
The Next Step in Cereal Evolution: Cereal Straws
Posted by Emily Koh, April 17, 2008 at 9:30 AM
Snap, Crackle, Flop
Now you can proclaim your love for Tony the Tiger and still maintain your street cred! New clothing line Under the Hood has got your back with its Kellogg's-brand cereal urban streetwear. Check out the "Dig 'Em" Honey Smacks jeans (I'm not even going to get into how they're... pants... called "Honey Smacks"), or the track jackets emblazoned with Snap, Crackle, and Pop, or the Toucan Sam hoodies. And just like all overpriced urban streetwear, most of it will cost you a pretty Benjamin to snag one for yourself. But hey, if you love your Frosted Flakes, I'm sure they're grrreat! [via Gawker]
Posted by Robyn Lee, March 14, 2008 at 12:00 PM
Editor's note: This week, it's, like, omigawd, totally '80s for our daily In Videos segment. Big hair, breakdancing, and before-they-were-big celebrity commercial appearances to the max. So kick back your fat-laced high tops and take a chill pill. —The Serious Eats Team
What better food tie-in could you have with popular icons of nerd-dom than artificially colored, diabetes-inducing breakfast cereal? You've got your Pac-Man Lucky Charms knock-off, your C3POs that look more like conjoined Cheerios than anything Star Wars related, and the pseudo-amorphous fruit-flavored blobs of Super Mario Bros. cereal.
Watch the crunchy, vitamin-enriched fun, after the jump.
Continue reading »
Posted by Robyn Lee, March 12, 2008 at 12:00 PM
Editor's note: This week, it's, like, omigawd, totally '80s for our daily In Videos segment. Big hair, breakdancing, and before-they-were-big celebrity commercial appearances to the max. So kick back your fat-laced high tops and take a chill pill. —The Serious Eats Team
If you wanted to make something cool in the '80s, all you had to do was add some rapping. Doesn't matter if you were pushing chicken nuggets, beer, or kid's cereal—make it rhyme and dance and you've got yourself marketing gold!
Check out the commercials after the jump, plus a few bonus videos that were too good to pass up—you don't want to miss watching the Fat Boys enjoying an "all you can eat" at Sbarro in New York City in the mid-'80s.
Continue reading »
Posted by Robyn Lee, January 17, 2008 at 2:45 PM
Rice Krispies isn't the only cereal that tastes good smothered in melted marshmallows and formed into chunky blocks of sugary carb-laden goodness. Check out Cakespy's comparison of six different cereals in treat-form—Corn Pops, Froot Loops, Frosted Flakes, Raisin Bran, Shredded Mini Wheats, and Special K. She concludes that while Rice Krispies may be the best suited for a marshmallow bath, Corn Pops and Frosted Flakes are also strong contenders. [via tastespotting]
Browse through the pages of Cereal Killers to view spooky interpretations of kid's cereal box art done by animation artists and illustrators. Some cereals you won't see on shelves anytime soon: Tinkles, Sugar Postmort-Mmmms, and Lucifer's Charms. [via Drawn!]
Posted by Robyn Lee, October 15, 2007 at 6:00 PM
Consumerist reports that new boxes of Honey Nut Cheeries are lighter and taller than older boxes but cost the same. The result is handing over $2.99 for 1.5 fewer ounces of honey-flavored Cheerio goodness in a box that is slighter, slimmer, and taller than before.
I can understand the effects of inflation, but if the box were to change, wouldn't it make sense to shrink it? I half expect trai_dep's comment to become reality: "I'm just waiting for a burst graphic on the boxes saying, 'New—TALLER!!' "
Photograph from Spying on the Streets on Flickr
Posted by Robyn Lee, June 27, 2007 at 6:30 PM
Ace at the hilarious product review blog, The Impulsive Buy, just reviewed Froot Loops Cereal Straws, something that has been on the market for a while unbeknownst to me until now. Oh, how times have changed since I was a little girl and demand for cereal tubes that one could suck milk through was nonexistent. I don't think there's anything horrible about the product—I'm just wondering who thought of this, why did they think of this, and how did it actually reach the manufacturing process? Ace himself proclaimed, "On the list of 'things nobody asked for, but we're going to give you anyways,' cereal straws has to rank in the top five."
Ace says that even though the straw holds up to the milk being sucked up it, you can't eat the cereal and the milk at the same time as you would if you ate normal Froot Loops in milk with a spoon. Eating the straw makes it a useless tool for milk ingestion.
Once you take a single bite of the cereal straw, it becomes too short for drinking and the fun immediately dissipates. If you just sit there and drink the milk, you'll just be wasting the straw as it imparts no flavor and is generally useless. Once you get to the bottom, you realize you have a half-soggy cereal straw with no milk to wash it down with.
Well, sign me up for a case!
I think the cereal straw as a cylindrical snack, like flute cookies, is understandable. Using it as a straw for milk on the other hand seems kind of silly. Then again, this product is marketed towards kids and is meant to provide fun, not anything in the realm of usefulness. What's the next step in cereal evolution? Bowls and utensils made out of cereal? Or do those already exist?
Posted by Lia Bulaong, April 16, 2007 at 9:14 AM
Love your old school breakfast cereals? Mediacom of Japan and New York's own Toy Tokyo have joined forces to bring you three new toy figures based on your favorite General Mills characters: FrankenBerry, Count Chocula and Boo Berry. $45 for a set of three at Rotofugi, or you can buy just the one you like for $15; shipping not included.
