Posted by Emily Koh, July 28, 2008 at 5:00 PM
Say goodbye to the ol' blue-and-red Popeyes logo, and feast your eyes on this revamped look for the fried chicken chain. Designed by Pentagram, the eye-popping orange and red color scheme with fleur-de-lis, symbolizing the chain's New Orleans hometown, is for the kids. Apparently, the younger generation considered the older logo "generic" and "tired." It kind of reminds me of the Burger King colors, but the black-and-white photos add a classy touch. [via Brand New]
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Posted by Emily Koh, June 24, 2008 at 8:20 PM
More than two dozen public-interest groups are calling the Federal Communications Commission to address what they call "advertainment": TV programming they say is chock full of product placement. Led by the Campaign for a Commercial Free Childhood (CCFC), the movement aims to prevent TV programs from becoming "Trojan horses, carrying messages that would otherwise be criticized by the public or even deemed illegal":
These organizations cite as cause for concern a Nielsen report indicating a 13 percent boost in product placement spots on network TV last year—over 25,000 placements in the top ten shows. If you watch American Idol on a regular basis, you saw over 4,000 product placements in 38 episodes this year, CCFC says.
In May 2007, the FCC received a similar complaint from two House Democrats regarding the increase in product placement in TV programs. According to the "payola" clause in the Communications Act, broadcasters are required to tell viewers if the program airs something "in exchange for money, services or other valuable consideration."
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Posted by Raphael, May 19, 2008 at 3:00 PM
Photographs from WNBA.com
The McDonald's logo is hard to miss during WNBA games now. It appears on the players and on the court itself. Here's some evidence of the NASCAR-ification of WNBA players, as previously reported. It's not nearly as bad as one might imagine, but it does set a dangerous precedent.
Posted by Lia Bulaong, April 6, 2007 at 2:28 PM
BusinessWeek's Kerry Miller discusses an upcoming lower-priced wine brand that "classifies its wines not by how they're made, but by what foods to pair them with":
The bottle's label doesn't list the wines' primary grape or vintage—details most buyers are accustomed to looking for, even if it doesn't mean much to them. Instead, the back label is a mini wine-pairing lesson in grid form, with simple descriptions explaining the intensity, acidity, tannin, and flavor of the wine. The aim: to win over foodies without alienating newer drinkers who might be scared off by more esoteric tasting-notes.
"Wine That Loves Pizza," for example, reads, "Pizza crust can create a dry mouth feel, so the right wine needs to be low in tannin," and "Because of the tomato sauce, pizza demands a wine that is red-fruit dominant." Gardner says the descriptions were designed to answer the big question most people have when they're buying a bottle of wine—"What is this going to taste like?
The San Francisco-based Amazing Food Wine Company is still looking for distributors for its Wine That Loves brand, but plan to start selling it from their website by the end of the month. Besides pizza, the other foods Wine That Loves loves are Pasta with Tomato Sauce, Roasted Chicken, Grilled Steak and Grilled Salmon; bottles should retail for about $12.
