I Am Tired of Spreading Cream Cheese on a Bagel for Myself
This is not a Bagel-Ful
Channeling the spirit of Uncrustables and Hot Pockets, in April Kraft will launch Bagel-Fuls, frozen bagels which come prestuffed with Philadelphia cream cheese. Bagel-Fuls are part of the segment called "hand-held breakfast sandwiches."
"Consumers are not spending a lot of time cooking these days," said Chitra Ebenezer, the director of marketing for the new brand. "Breakfast is one meal occasion they really struggle with."
And struggle I do. The constant battle to keep cream cheese stocked in my fridge has left me a cold and bitter person. The daily time-suck of visiting a bagel store so that someone else can cut and schmear my bagel has exhausted me to the point of tears.
Kraft, in its benevolent kindness, has heard my pleas, but I still have some questions.
