Oreos may be the wold's best-selling cookie, but it has yet to make much of a impression in biscuit-obsessed England. Nightline covers the Oreo invasion on British soil: what's the Oreo's strategy, how is it being received, and, most importantly, does it dunk well in tea? After the jump, watch the analysis of the Oreo takeover.
With all the cultural exports the U.S. floods the world with, it's hard to imagine the iconic Oreo is only now making a splash in England. But, sources tell me, drinking a glass of milk, let alone dunking cookies in it, is an alien concept in Europe. I love the subhead on the Christian Science Monitor story on the phenomenon: "What fresh vulgarity have the Yanks brought now? Milk dunking!"
In order to gain more customers in China, Kraft reformulated their Oreo in different ways, including lowering the sugar content of the round sandwich cookies and making a new Oreo snack in the form of wafer sticks, now the best-selling biscuit in China.
Photo by solupine on Flickr
A cupcake like this is surely a cupcake ban supporter's worst nightmare.
While I am pondering my need to lose 25 pounds the good folks at the Indiana State Fair are paying lip service to the health police this year by frying their Oreos, peanut butter cups, and Snickers bars in trans-fat free oil.
What do you make of this development?
The money quote:
"This is a slice of heaven,” said Ryan Howell, 31, as he cradled his Combo Plate, which, for the record, consists of one battered Snickers bar, two battered Oreos and a battered Reese’s Peanut Butter Cup — all deep-fried in oil that is trans-fat free, thank goodness."
And if Mr. Howell chooses he can wash his combo plate down with something just as deadly.
yumsugar points out that today, March 6, is somehow both Chocolate Cheesecake Day and the day Nabisco debuted the Oreo cookie in 1912, so hey, why not make a Chocolate Oreo Cheesecake to celebrate?
I've never been an Oreo freak. In fact, I like Hydrox cookies better. What about you, Oreos or Hydrox? I find the filling of both too sweet and grainy, though I do like the bittersweet taste of the chocolate cookies. But the Bouchon Bakery makes an amazing homemade oreo-style cookie called a (litigation-proof) TKO (Thomas Keller Oreo).
The chocolate wafers are wonderful cookies in their own right. They're obviously made of excellent quality dark chocolate (Vahlrona) and plenty of butter. The filling is a revelation. According to noted cookies and 'cream maven Charlotte Druckman, the filling is made of white chocolate ganache. Keller himself confirmed that for me.
This just in. What may be even better than the TKO is the $1.75 morsel of perfection called the Chocolate Bouchon. It's a brownie-like mini-cake in the shape of a cork (bouchon in French). It's about five bites worth, five bites of moist, light, intensely chocolate-y magic.
Tomorrow I'll post the recipe.
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