Lambrusco: If Sweetness Is Wrong, I Don’t Want to Be Right
If Chianti can overcome the image of a dripping wax candle stuck into a fiasco (the traditional straw covered Chianti bottle with low-quality connotations) then why can’t Lambrusco? In a recent article by Eric Asimov, he points out that Lambrusco is worth drinking and mentions the struggle it has had in overcoming an image as a commercial, low-quality product.
And so Lambrusco became a joke among serious wine-lovers, who had little use for it other than comparing memories, as with Boone’s Farm or Lancer’s rosé, of their introductions to the pleasures of hangovers. The time has come to consign this unfortunate impression of Lambrusco to the same locked attic trunk that holds the '70s disco wear.
