Posted by Erin Zimmer, May 5, 2008 at 3:15 PM
No need to lift a finger for the spoon drawer anymore when Cool Whip cravings hit. Kraft will soon package the puffy white garnish in an aerosol can, much like other air-infused whipped cream cousins. Just squeeze and shoot. This is part of Kraft's new line of eighty re-packaged products, specifically catering to the most sloth-like of eaters. Yes, Uncrustables were just the beginning.
We recently told you about the Bagel-ful, which eliminates the hassle of cream cheese spreading, but there's more. Goldfish Mac N' Cheese crackers are shaped like macaroni noodles. Chew them up and it's as if you spent a few minutes boiling water and stirring in powdered cheese to make one of the already-easiest-to-make foods.
Pudding doesn't even need to congeal overnight anymore. Just add cold milk to Jell-O Singles packets and watch the powder thicken. There's no telling what chemicals are in there, but more importantly, do we deserve instant pudding gratification? Isn't waiting part of the joy? Granola in 100-calorie pack form is another reality, which speaks to a greater 100-cal-packification movement.
Will these goods require a separate aisle? Or maybe an entire grocery market, much like the reverse of Costco? [via AdAge]
In order to gain more customers in China, Kraft reformulated their Oreo in different ways, including lowering the sugar content of the round sandwich cookies and making a new Oreo snack in the form of wafer sticks, now the best-selling biscuit in China.
Posted by Raphael, February 25, 2008 at 8:00 AM
This is not a Bagel-Ful
Channeling the spirit of Uncrustables and Hot Pockets, in April Kraft will launch Bagel-Fuls, frozen bagels which come prestuffed with Philadelphia cream cheese. Bagel-Fuls are part of the segment called "hand-held breakfast sandwiches."
"Consumers are not spending a lot of time cooking these days," said Chitra Ebenezer, the director of marketing for the new brand. "Breakfast is one meal occasion they really struggle with."
And struggle I do. The constant battle to keep cream cheese stocked in my fridge has left me a cold and bitter person. The daily time-suck of visiting a bagel store so that someone else can cut and schmear my bagel has exhausted me to the point of tears.
Kraft, in its benevolent kindness, has heard my pleas, but I still have some questions.
Continue reading »
Posted by Lia Bulaong, February 8, 2007 at 9:53 AM
Rebecca Blood discusses the Annie's Homegrown CEO's comments in response to Megnut's post on the recent Annie's vs Kraft debacle in Salon: "Sure, John Foraker's statement is accurate. But it's deliberately misleading, comparing a low-fat version of his product to a full-fat version of his competitor's. Falling back on "recommended preparations" doesn't cut it. His statement is designed to give the impression that, all things being equal, Annie's macaroni and cheese is noteably lower in calories, fat, and sodium than Kraft's."
Posted by Nathalie Jordi, January 25, 2007 at 4:29 PM
We have always wondered why nearly juice-less drinks could get away with the label "all natural." Capri-Sun and Kraft are about to answer that question in court.
The Consumer Law & Policy blog addresses the same issue here, citing the Cadbury-Schweppes tussle over 7-Up.
