'rap' on Serious Eats

In Videos: Hummus Rap

Remy likes hummus. A lot. So much that he made a rap music video to illustrate the greatness of this "paste with some taste." Watch him rhyme while stuffing his face with hummus and pita bread after the jump. Preferably, you'd have a tub of hummus nearby.... More

Update on Taco Bell Rip-Off of Drive-Thru Rap Videos

Turns out that Taco Bell, back in January, had used focus groups operated by Q & A Research to shape the idea for a rip-off of the fast food drive-thru meme. I got in touch with Matt Whitlock, who participated in one of the focus groups--most interesting is that the producers actually took the feedback to heart and reshot the commercial: The next clip was actually with actors and it was more along the lines of what is played on TV right now, and people said the same thing, but we gave our input. We said it would be better if it looked like it was a YouTube video, like bad quality, amateur film, because the one they showed... More

Taco Bell Commercial Co-opts Drive Thru Rap Video Meme

It was only a matter of time before some big corporation caught wind of the drive-thru rap video phenomenon, previously covered here on Serious Eats back in April. Drive-thru rap videos on YouTube date back to 2006 but only recently have hit the mainstream. The basic premise: People drive up to the drive thru, usually with a friend providing beat-box, and rap with intentionally difficult-to-parse orders to confuse the employees on the other end of the intercom—the whole affair videotaped and uploaded to YouTube for all to see. Now, Taco Bell (or an ad agency working for them) has co-opted the meme, keeping the appearance of a homemade video but adding pretty glossed up close-ups of the food--and sanitizing... More

In Videos: Drive-Thru Rap at McDonald's

At first I felt bad that I couldn't understand what the lyrics of this rap were, but then neither could the McDonald's employees on the other end of the intercom. So the customers rapped again. And again. At different speeds. Hopefully after those few tries, the order made sense. ("Extra salt on the frizzle," anyone?) Watch the video, after the jump. It's not much visually, but it's funny to listen to the song interrupted by questions from the confused employees. [via Indablog]... More

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