'psychology' on Serious Eats

The Imagination Diet: Why It Wouldn't Work For Me

After reading the piece about "imagination diets" in New York Times yesterday, I couldn't help but disagree. Perhaps my instincts are particularly Pavlovian, but the more I think about a certain food, the hungrier I get. Remember at the end of SuperSize Me when they show the credits and Morgan Spurlock says something like, "If you're hungry after watching this, you're sick"? All I wanted at that moment was a McDonald's Happy Meal. More

What Your Beer Says About You

[Photographs: Robyn Lee] When you reach for a Heineken do you realize you're a self-assured poser who feels really exceptional but actually lacks self-esteem? Whereas those chugging back the Budweiser are sensible, grounded, and practical. According to Ad Age, beer choices can be like a Myers-Briggs test, providing insight about personality types. Craft-beer drinkers are more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life. Apparently craft beer nerds are also 52% more likely to be fans of... More

Video: The Marshmallow Temptation Test

What happens when you put munchkins in a room with two hidden cameras and a marshmallow? They have a really tough time not eating the squishy white poof, even if they know they'll be rewarded with more if they resist. We saw this video making the rounds recently but thought it was too good not to share this morning. For more psychoanalysis on delayed gratification as expressed through air-puffed gelatin, read this piece by Jonah Lehrer in the New Yorker. The video, after the jump.... More

Big Brother Cafe in Netherlands Watches What You Eat

At the Wageningen University cafeteria, behavioral scientists spy on you from a separate control room. They record what foods you pick up, the facial expressions you make, and what your body type says about that purchase, all for a study on consumer food consumption. Ceiling cameras can even zoom in on your plate. [via CurdNerds]... More

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