Prunes get a bad rap. Most people think you need an AARP member card to buy them. Thing is, they start out life as plums and are really no different than a raisin is to a grape. Manufacturers like Sunsweet and Sun Maid have been playing this up, rebranding their prune packaging with words "dried plums." Whether you buy into this new branding or not, I firmly believe it's time to start rethinking the prune. One way to start re-imagining the prune is to pickle it.
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Besides the book burning and social propaganda, an important part of Ray Bradbury's Fahrenheit 451 was the tiny mini packs of sunsweet pitted prunes. Oh wait, those never existed. So why does this futuristic commercial act like they did? And use Bradbury to promote the shriveled-up plums? Bradbury isn't sure either. He swears he never mentioned prunes in any of his stories. But just think: if he wanted to, he could have. Watch the wacky commercial after the jump. [via Boing Boing]...
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