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Ed Levine's Serious Diet, Week 25: Maybe 100-Calorie Snack Packs Aren't the Answer

A study by the Journal of Consumer Research reported on in the New York Times actually suggests what my wife has been saying to me for months now: Smaller packages of snack foods actually cause serious eaters to eat more rather than less. The study suggests smaller packages can lead consumers to eat more, by blunting their wariness about how much they consume. In one experiment, students were primed to think about their body shape, then were given potato chips and left to watch television. They ate nearly twice as many chips when given nine small bags as when given two large ones. They also hesitated less before opening the small bags. Recently my wife told me not to buy...

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20 Comments | Posted by Ed Levine, July 11, 2008 at 8:30 AM
Tagged: 100-calorie snack packs, diets, Ed Levine's Serious Diet, health, portions, snacks