Entries tagged with 'packaging'
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Alice Rawsthorn describes the form and function of the glass Heinz ketchup bottle and why it's so popular despite not being effective as a dispenser. For bottle variations, see this slideshow....
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Josh Harris has designed a coffee lid that doubles as a caddy for creamer and sweeteners. The design is obviously clever but you have to ask—is it a solution to a problem or a solution looking for a problem? What say you, serious coffee drinkers? [via Gizmodo]...
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Brand New Corporate branding and identity blog Brand New compares Wonder Bread's new and old logos. The group behind the logo, Willoughby Design, says: Needing to recapture a #1 position in the market, Willoughby and Wonder Bread took a new look at the red, yellow and blue balloons, explored a more grown-up typeface, and dialed up the sophistication of the design system overall in order to broaden the brand’s reach to meet the growing demands of this older demographic. I'm not sure I get the sense of sophistication—I mostly see that the rightmost balloon has transformed into a blue "arm." Related 'Coca-Cola Classic' Changing Name Back to 'Coca-Cola' Tropicana, Pepsi Overhaul Packaging Popeyes Gets a Full Brand Makeover...
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AdAge: "After its package redesign, sales of the Tropicana Pure Premium line plummeted 20 percent between January 1 and February 22, costing the brand tens of millions of dollars." Earlier: Tropicana, Pepsi Overhaul Packaging...
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Designer Marc Valega created a set of mock juice boxes for an imaginary line of drinks called Beatle Juice: Apple McCartney, John Lemon, George Pearrison, and Mango Starr. [via Unique Daily and Joey deVilla] Related: Beetle Juice? [SE Talk]...
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After a flurry of complaints via letters, email, and telephone calls about Tropicana's new look, introduced in early January, the company is going back to its old design. [The New York Times] Previously: Tropicana, Pepsi Overhaul Packaging...
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Advertising Age Kellogg's is testing a shorter, fatter cereal box. But unlike some recent package changes that have short-changed consumers, this one doesn't futz with the amount of product inside. Says Advertising Age: The new packaging contains the same amount of food, but the shorter, fatter design is expected to fit into pantries more easily. Ms. Miller said it will also save grocery-shelf space, allowing retailers to offer a wider variety of products. Since it involves an 8% decrease in materials, the new box design is also stands to burnish Kellogg's green halo. Detroit will be the test market. The study will last about six months, Kellogg's says, before the company decides whether to roll it out nationwide. [via...
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If you're an orange juice drinker, you've already noticed the Tropicana brand redesign. The New York Times had a bit about it last week that explains the motive behind the drastic change: One noticeable change is the disappearance of the longtime Tropicana symbol, a straw stuck in an orange that stood for the juice’s fresh taste. The device is being replaced by a tall glass filled with Tropicana and an orange-colored twist cap atop large cartons that is shaped like a halved orange. Here's what design geeks said about it when previews went up in October: This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright...
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Photograph from uberzombie on Flickr If soda cans looked as beautiful today as they did decades ago, I might actually want to drink their contents. Design blog Packages of the World has a nice roundup of vintage soda cans featuring simple, clean logos and bold colors. (And although I understand the need for reinventing brands, I much prefer the old Mountain Dew logo introduced in the '70s to today's logo, which has some kind of extreme, distorted, "I'm glowing with radiation" aesthetic going on.) [via The Dieline] Related Soda Pop Stop: One-Stop Shopping for 450 Different Sodas Coke Zero Zero 7, New James Bond Packaging Coca-Cola Light Bottles Designed by Roberto Cavalli...
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Photograph from on Laughing Squid on Flickr If Santa's belly could transform into coke bottles, this might be the portly result. Not sure if the marketing team also wanted the shape (originally designed as a Christmas ornament) to be associated with "bombs," but they do have that explosive device look. [via Laughing Squid] Related Coke Zero Zero 7, New James Bond Packaging Coca-Cola Light Bottles Designed by Roberto Cavalli Coca-Cola Vending Machine Robot in Japan...
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