Yesterday we discussed how buying from online bakeshops is a leap of faith, one that I don't think I'm cut out for. Well, if you're ready to make that leap you might as well make it deluxe and order a $100 Ultimate Coconut Cake from Charleston's Peninsula Grill. The cake serves 16 people and weighs 12 pounds—shipping isn't included in the price and will run you a whopping $34 to $60 extra....
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Kelly DiNardo in the Washington Post today, on the troubles of selling cupcakes online: "There are challenges besides shipping logistics and growing a business too quickly. Getting customers to make the leap of faith about buying an item they haven't seen or smelled might be the biggest hurdle for an online bakery. In fact, Forrester Research found that the main reason people don't like to shop for food online is that they like to see or touch food items before they buy them (the report didn't mention taste)." Except for having groceries delivered by FreshDirect, which delivers my purchases to my front door in their own truck instead of through the mail, I don't really buy food online without...
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