Go to the Wendy's website, and the first thing you'll see is an advertisement for their "Natural-Cut Fries." Earlier this month, the burger chain began offering a new type of French fry, made with skin-on potatoes and sprinkled with sea salt. Seeing the advertisement for these new fries, the dreamer in me exclaimed, "Wow! Natural products at Wendy's! I can't wait!" But the logical consumer in me reacted differently—"What the hell does Natural-Cut mean?"