'musicals' on Serious Eats

Video: I Love Lunch! The Musical

"I love lunch / It's half the way to dinner / I love lunch / If that's a sin then I'm a sinner." If you love lunch so much that you feel the urge to spontaneously burst into song before eating, you'll appreciate this performance by Improv Everywhere, filmed at the Trump Tower atrium for a segment on The Today Show. Watch the video after the jump.... More

Video: Improv Everywhere's Grocery Store Musical

Improv Everywhere released its latest public spectacle, Grocery Store Musical, in which a handful of seemingly ordinary produce-aisle shoppers break out into song, joyously proclaiming the virtue of "squishing our fruit together." Love the "produce manager" riding out in the cart toward the end. Video, after the jump. So worth watching.... More

Pa-pa-pa-pa-Parmigiano Re-re-re-re-re-Reggiano

I can guarantee you that the cutest, most joyous food-related item you will see this week, maybe even this entire month, will be this series of commercials for Parmigiano Reggiano, a.k.a. parmesan cheese: Can you go wrong with dancing, singing vegetables? Excited about cheese? In Italian? I think not. [via Brandon Eats]... More

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