'muesli' on Serious Eats

Staff Picks: Our Favorite Cereals

With our new Cereal Eats column in full swing, we've been spending more time eating and opining about cereal around the office. Dry or with milk? What kind of milk? And do you drink the cereal-stained leftover milk after? Are you still coping with the emotional issues associated with being raised in a sugary-cereal-free household? How has it affected the rest of your life? Because it clearly has. Hear from all of the SE staffers what cereals, both hot and cold, we like best. More

Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of... More

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