'mountain dew' on Serious Eats

Morning Becomes Dew: We Try Mountain Dew Kickstart

If nothing else, Kickstart—the new breakfast beverage from Mountain Dew's fortress of extremitude—wins points for sheer ambition. Positioning itself as "a fresh alternative to the age old morning question of 'coffee or juice'" (for people who have never heard of every other beverage in the world, I suppose), it promises to provide a highly caffeinated spike to your usual morning routine of ski-jumping, body-surfing, or radical commuting. More

We Try Johnson City Gold, Mountain Dew's New Malt Soda

Back in September, we wrote about Dr. Enuf, the vitamin-rich soda that came of age alongside Mountain Dew in 1950s East Tennessee. While Dr. Enuf is still made and bottled exclusively in Johnson City, Tennessee, Mountain Dew has long since moved on to PepsiCo and the bright lights of convenience stores the world over. Mountain Dew's newest soda, though, pays tribute to its Appalachian roots with its name: Johnson City Gold. More

Soda: Dr. Enuf, Mountain Dew's Long-Lost Brother

You may not have heard of Johnson City, Tennessee's Dr. Enuf, but chances are you know its long-lost brother, Mountain Dew. Tri-Cities Beverage Company bottled both until the mid-1960s, when it sold the Dew to Pepsi. While Mountain Dew has gone on to worldwide fame and fortune, Dr. Enuf has remained a hometown favorite. More

Pepsi to Use Real Sugar in 'Pepsi Throwback' and 'Mountain Dew Throwback' in April

bevreview.com Starting April 20, Pepsi will sell cans of Pepsi Throwback and Mountain Dew Throwback, which will be made with real sugar instead of HFCS. According to an email exchange today with Pepsi-Cola rep Nicole Bradley (inspired by Serious Eaters' questions): "Both products will be offered at the same price as regular Pepsi and regular Mountain Dew." The drinks will only be available until June 13. Around the same time, Coca-Cola usually rolls out limited-edition Kosher for Passover Coke, also made with real sugar since observant Jews cannot have corn products, hence no HFCS. Many non-Jews celebrate the product as well, believing the sugar version is superior (whether for taste or health reasons). Related Kosher-for-Passover Coke and Pepsi Are... More

Choose the New Mountain Dew: Demographics and Soda Preferences

In case you haven't been following how the crucial Dewmocracy race is shaping up across the nation—the race in which we all come together to decide among Mountain Dew Voltage, Supernova, and Revolution—well, So Good blog has been handicapping the proceedings. So Good proprietor John Eick revealed yesterday that Voltage (blue raspberry) was winning in every single state and had even analyzed results in several states: So why all the hate for the strawberry melon Revolution? Well, don’t be fooled. There appear to be some interesting regional taste preferences. I can’t discern the national trend, but the strawberry seems to be running ahead of the wild berry in large parts of the Southwest, Midwest and Southeast. For example, in... More

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