marketingcharts.com/topics/behavioral-marketing According to a 2008 Simmons National Consumer Study, 23.6% of Americans are dieting and say mayo is their favorite "treat," right after ice cream and sorbet. Whoa—is mayo really a guilty pleasure food to so many? More than cookies? Granted, I loathe the white globs of blech, but always figured it was "just" a condiment to liven up tuna or BLTs, not something to sneak out of bed for secret midnight spoonfuls. [via Goodies First]... More

From the guys who brought you Bacon Salt, there's now Baconnaise, a vegetarian and kosher bacon-flavored spread. It comes in Regular and Lite. Buy some today, and slather it on everything! Hell, eat it straight if you want. Seattlites will get the chance to trade in their jars of mayonnaise for Baconnaise this Thursday, October 30, at Baconnaise's Mayonnaise Wrestling Match, during which participants will wrestle in a ring filled with 200 gallons of mayonnaise. Related For the Best in Bacon News, Visit Bacon Today David Lebovitz's Candied Bacon Ice Cream I've Seen the Future, and It Tastes Like Bacon... More

It's tough to explain my mayo hatred. I like eggs, lemon juice, salt and vinegar individually. I even love dijon, another key player in the pale-yellow creamy amalgam. But all together as one happy family? Ick. I'm a "hold the mayo" kinda girl, but Nicole's photos over at Pinch My Salt make a pretty good case for the homemade version. She and Orangette, who wrote her Bon Appétit column this month on the ever-baffling condiment, have been all about whisking eggs to create their own Best Foods alternative. (Still skeptical on this end.) Erin Zimmer is a new media analyst who frequently writes for Washingtonian, DCist, and other D.C. publications.... More