'mayo' on Serious Eats


Note: Read about making animal-fat mayonnaise for a full recap on the science behind these recipes. The jarred mayonnaise added to the food processor at the start makes it easier to create a more stable emulsion. If you are an... More

Heinz Pulls Mayo Ad With Men Kissing

After less than a week on British television, a Heinz Mayo advertisement featuring two men kissing—essentially it's just a peck—got yanked after Heinz's ad agency received nearly 200 complaints, reports the Guardian. The thirty-second commercial displays two children rushing out for school as "Mum," a white-aproned New Yorker-sounding deli man, slathers mayo onto their sandwiches in the kitchen. The scene's "Dad" walks through to grab his lunch, kissing "Mum" on his way out, who calls him "sweet cheeks." The point here seems to be that the sandwich tastes so good, it's like you have your own New York deli man in the kitchen—not that sandwiches taste better after two men kiss. Average domestic "Mum" can be transformed into a top-notch... More

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