Entries tagged with 'marketing'
Page 2 of 2
Yesterday, Ruby Tuesday punked us all by promising to broadcast a live video of them blowing up one of their restaurants "as a symbol of their commitment to change," but instead, Ruby Tuesday "accidentally" blew up the fake chain restaurant next door. On YouTube, newly created users (aka Ruby Tuesday plants) posted videos of the "accident," and later that day, an apology letter was posted on rubytuesday.com Today, a video appears on their homepage with "Jim Robbins, senior VP of marketing," reading off cue cards, "apologizing" to Cheeky's Bar and Grill for the accidental destruction. The marketers went as far as creating a lame, nonworking website for Cheeky's (created July 3, WHOIS records report), that reads: Due to recent events,...
Continue reading »
Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the "live" video (if you could get it to load) showed them "accidentally" blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio, but there is no Ruby Tuesday there. After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up "Cheeky's Bar and Grill"....
Continue reading »
Turns out that Taco Bell, back in January, had used focus groups operated by Q & A Research to shape the idea for a rip-off of the fast food drive-thru meme. I got in touch with Matt Whitlock, who participated in one of the focus groups—most interesting is that the producers actually took the feedback to heart and reshot the commercial: The next clip was actually with actors and it was more along the lines of what is played on TV right now, and people said the same thing, but we gave our input. We said it would be better if it looked like it was a YouTube video, like bad quality, amateur film, because the one they showed...
Continue reading »
adage.com What's better than Scratch 'n Sniff? That would be Peel 'n Taste. These edible strips of film, which currently appear in ads for Welch's grape juice, are apparently an incredibly effective form of product promotion. Among consumers willing to put a mysterious piece of paper in their mouths, the flavor strips vastly increase the likelihood that they will purchase the juice, according to a study by Starch Communications. And the ad is just as influential on those who merely remember seeing it, influencing them to tell their friends about it or buy the product themselves. The flavor strips' success has prompted a bevy of big-name clients to sign on with Peel 'n Taste creator First Flavor, including Sunny Delight,...
Continue reading »
Artist's rendering of the future of sports, which unsettlingly resembles the extreme commercialism and marketing-controlled future depicted in comedy movie Idiocracy. Looking at a WNBA jersey will soon make your subconscious crave a greasy Southern-style chicken sandwich. As part of an ad campaign for their Chick-Fil-A-ish creation, McDonalds is branding all fourteen WNBA team jerseys with the Double Arches. The iconic logo will also sneak up on pole pads, seat backs, on-court decals and other courtside signage during the league's season-opening week. When asked if other corporate sponsors could soon nab jersey space, WNBA President Donna Orender responded with the late McDonalds adage. "It could happen." [via AdAge] Related Throwdown: Chick-fil-A vs. McDonald's Southern Style Chicken...
Continue reading »
Sarah Haskins on Current offers up some funny and thoughtful commentary on the marketing of yogurt to women. "Who's on first? Yogurt is!" Video after the jump....
Continue reading »
I've never been a fan of American Idol. It always seemed like an ultra-glorified version of college a cappella to me. But then, perhaps I'm biased. I went to a small liberal arts school in New England, where it was practically impossible to walk across campus without being aurally assaulted by an all-vocal version of "Karma Chameleon". The show just raises so many questions: Why don’t the contestants get to sing original work? Why must they be under 30 years old? Why is Simon Cowell's chest so horrifyingly tan? And now, why has Edy's/Dryer's created a line of American Idol ice creams?...
Continue reading »
Your favorite soft drink of the fictitious animated future may be coming to a grocery store near you! Slurm, previously only produced on the planet Wormulon as featured in the TV show Futurama, has been trademarked in order to be used with just about every kind of beverage that isn't alcoholic. I can't wait to get my hands on a refreshing can of Slurm! [via Boing Boing Gadgets]...
Continue reading »
JetBlue doesn't usually offer in-flight meals, but with the help of Kraft they're giving out free breakfasts featuring Kraft's new low-fat cream cheese. It's a perfect marketing opportunity—it's not like the customers will have anything else to eat or anywhere else to go....
Continue reading »
