Entries tagged with 'marketing'
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Sure, it's a naked attempt at viral video. And, sure, we're playing into it. But it's a fun spot, nonetheless. Pizza from a vendo? Yes, please. Vid, after the jump....
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Remember Murphy-Goode, the Sonoma County, California, winery that gained widespread attention in the food blogosphere through its search for a social-media maven? The winery dangled a six-month, $60K job with free housing in exchange for someone's skills in marketing the operation via the interwebs. Fifty finalists have been chosen and now appear on the company's website. [via 7x7]...
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"So ladies, just relax; someday your prince is gonna come and he's gonna bring a fun product and when he does you'll live happily ever after!" —Sarah Haskins What products is Sarah Haskins of Target Women talking about? Oh, you know—cream cheese, frozen rolls, milk. The things women love! Or the things advertisers want women to love. Same difference. Watch the video after the jump....
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This probably won't save newspapers, but might keep them afloat a few more minutes: lickable ads. The marketing crew behind newspaper ink giant U.S. Ink Corp. have created Taste-It Notes, a peel-and-taste strip, in the same vein as those Listerine strips, that hopes to zazz up the print advertising slump. The company said 1.5 million people have tried Taste-It Notes and 59% were more likely to buy the product after. So far Campbell's Soup and Welch's have signed up for the new gimmick. People like to lick stuff, but we'll see about this one. [via Dealscape]...
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KFC is becoming the first fast-food giant to get into the pothole-fixing advertising world. In five major U.S. cities, a man dressed up as Colonel Sanders, and a more pothole-knowledgeable professional crew, will fix up the streets, but not without leaving a mark. "Re-Freshed by KFC" will be printed over the late hole in an eye-catching, but non-permanent, street chalk. According to KFC, there's an estimated 350 million potholes on U.S. roads. And think of how many times you choke on fried chicken when driving over them! The city is happy, the people driving by subconsciously swerve to the nearest KFC, and a man in white wearing a head-protecting construction worker helmet stands in the middle of street. This seems...
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Quaker ad at the corner of 49th Street and 9th Avenue in New York City I first spotted the new Quaker oat campaign last weekend on a huge billboard in Manhattan facing the Hudson. "Go humans, go." Just three words next to a close-up face shot of the iconic William Penn. His smile is creepy, but I guess you can get away with creepy when you're a figurehead for warm bowls of breakfast goop. Calling us humans though? That somehow brings him back to creepy status. Is he differentiating us from aliens? And where are we going? To a twisted oatmeal cult land where we all wear Quaker hats and have awesome cholesterol? (Not that I wouldn't mind checking...
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The Morton Umbrella Girl over the years. From Neatorama. Did you know Chef Boyardee and Sara Lee were real people, but Betty Crocker and Aunt Jemima weren't? Neatorama covers the stories behind the logos of 10 famous food companies: Morton Salt, Heinz 57 Varieties, Jolly Green Giant, La Vache qui Rit (The Laughing Cow), Aunt Jemima, Betty Crocker, Chef Boyardee, Sara Lee, Quaker Oats, and Gerber Baby....
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Faraway look at the broccoli bag (bottom right). So easy to miss the faces. Upon closer inspection of a Cascadian Farm bag of frozen broccoli florets, blogger Alicia Carrier of bread & honey noticed tiny freakish faces popping out. She needed her macro lens to confirm such weirdness. Talk about a real-life scene from Honey I Shrunk the Kids! Remember when the kids are drowning in a bowl of Cheerios and daddy Rick Moranis almost swallows them? Tiny things are cute by nature, but when they have faces that are ecstatic to a disturbing degree, they instantly become terrifying....
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How excited would you be if you got a GOLD STANDARD box, shaped like a gold bar, delivered in the mail? We thought something awesome might be inside—but what? Really expensive chocolate? Other candy? Chocolate-covered bacon? Diamond-studded chocolate-covered bacon? Something, anything, to satiate our pre-lunch hunger? Were we ever disappointed. The answer, after the jump....
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Consumerist.com Mott's Plus Light Apple Juice has "50% less calories and sugar than 100% apple juice"—because it's watered-down. Consumerist compares regular Mott's apple juice to the light version, and while the light has higher levels of vitamin C, vitamin D, and calcium than the regular, the light juice is almost the same for twice the price. Perhaps it's convenient if you can't add water to 100% juice by yourself....
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