I recently reviewed the new Lay's chips flavors (Sriracha, Chicken & Waffles, and Cheesy Garlic Bread) and have to reiterate that they are some pretty interesting chips. To get the inside scoop on how three flavors emerged as finalists, I contacted one of the Lay's competition judges, chef Michael Symon.
'lay's' on Serious Eats
It's not often that Lay's lets its customers choose a new chip flavor they want the company to produce. In fact, this is the only time they've ever done it. We got our paws on the new flavors: Chicken & Waffles, Cheesy Garlic Bread, and Sriracha. You might be surprised which one was the favorite.
When I realized Lay's Stax All-American Cheeseburger potato crisps tasted exactly like a regular single McDonald's cheeseburger, I had to go to the nearest McDonald's for a taste test.
If you're like me, tasting a Lay's BLT for the first time left you reeling from a mix of raw emotions. I had questions. Should I be angry? Was it something I said? Wait, is Lay's mad at me? When my head finally stopped spinning, I took pause and reflected on all of the times that I'd hit a bump in the road or a low point and Lay's chips had been there for me. So I decided to fix them.
AdFreak highlights this Lay's potato chip commercial, pointing out that its message seems to be "Eat Lay's, become a mindless inflatable doll" but that it's just catchy enough and cute that it works....