'latte' on Serious Eats

In Videos: McDonald's Coffee Ad Sets Feminism Back 30 Years

If you ladies wear thick-framed glasses, read books by fireplaces, or know of exotic-sounding countries, then you're not part of the target audience for McDonald's new McCafé drinks. Basically a caricature for politically enlightened, well-read women, the two in this ad admit they don't really know where Paraguay is—ergo, they must want their coffee from McWorld. If you're sick of the chi-chi smart people café vibe, and of hiding your knees, then get on over to McDonald's! Because apparently they like you in your short dress, without a high school degree! The ad, after the jump, along with another making poseurs of the male coffeehouse crowd.... More

More Posts