Mountain Dew Kickstart was originally marketed as a morning beverage, but the new flavors, Black Cherry and Limeade, are supposedly designed for nighttime. We tried them both (and then tried them both with vodka.)
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If nothing else, Kickstart—the new breakfast beverage from Mountain Dew's fortress of extremitude—wins points for sheer ambition. Positioning itself as "a fresh alternative to the age old morning question of 'coffee or juice'" (for people who have never heard of every other beverage in the world, I suppose), it promises to provide a highly caffeinated spike to your usual morning routine of ski-jumping, body-surfing, or radical commuting.