'johnnie walker' on Serious Eats

That's the Spirit: Johnnie Walker Double Black

Instantly recognizable from Kathmandu to Khartoum, the walking man on a bottle of whisky is seen as an international symbol of taste and quality. And for good reason—Johnnie Walker is the world's best selling blended Scotch whisky. Not content to rest on their laurels at the top of the booze chain, the folks at Johnnie Walker have been testing the market for what they describe as a pumped-up Black Label. More

Video: Johnnie Walker 'I Walk' Ad with Robert Carlyle

AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far. At six and a half minutes, it's a bit long but well worth viewing. It's shot in a continuous long take, with Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands. The mini movie becomes completely engaging about a minute in, when you realize the director has worked in a clever set of well-timed visual cues at roadside that correspond to Carlyle's walking, talking narrative. Watch it, after the jump.... More

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