'japantown' on Serious Eats

Sugar Rush: White Taiyaki with Red Bean Paste from Nijyia Market, San Francisco

It's what I like to call the gummy candy rule: things taste better when shaped like adorable animals. And who knows that rule, apart from gummy candy makers? Well, almost all of Japan (case in point) but specifically bakers of taiyaki, the fish-shaped cakes you see above. Because this sweet is essentially just imagawayaki, (a type of red bean cake), but shaped like fish, which makes them oh, 200 times more awesome. More

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