'instant coffee' on Serious Eats

Starbucks VIA Ready Brew: Instant Coffee That Actually Tastes Like Real Coffee?

"Way to go people in lab coats who figured this one out!" Instant coffee never seems like it's trying that hard to taste like regular coffee. You can almost hear Nescafé saying, "yeah, whatever, I give up." But Starbucks may be changing that. Earlier this year, the chain introduced Starbucks VIA Ready Brew, a line of instant coffee packets (three single servings for $2.95) sold in two flavors, Colombia and Italian Roast. We tried the Colombian packets against a fresh-brewed batch of Starbucks dark roast from around the corner and the paradigmatic instant coffee itself, Nescafé. While the Nescafé couldn't hide—ah, yes, that zap of chemicaly ink juice—it was actually really hard to differentiate the instant from the real deal.... More

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