'ghrelin' on Serious Eats

Don't Go To McDonalds When You're Hungry

A recent study at McGill University in Montreal, Canada proved that ghrelin, a hunger-inducing hormone in our gut, enhances the image of junk food's yumminess. The stimulant is naturally activated when hungry, causing quarter pounders and greasy pizza to look overwhelmingly tasty and unavoidable, as if we're junkies looking at crack. Coverage of this study at science fiction blog io9 was assigned the following headline: Fast Food Joints Add Hormone to Food That Makes You Want to Eat More. Despite this insinuation of food tampering, the McGill study never said that. Or aimed to prove that.... More

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