'gaming the system' on Serious Eats

Restaurants: Here's How Getting a Good Review on Yelp Is Done

[Credit: The Rivera PR Blog] PR blogger Jared Rivera unearths a restaurant in San Francisco that's essentially bribing customers with a 20 percent discount to write reviews of it on Yelp. Sure, it doesn't say a positive review, but as Gawker points out: ...But if you didn't enjoy your meal, a 20 percent discount on the next one isn't going to motivate you to do anything, including writing a Yelp review. Those who do write up a review will be inclined to add extra star-age, since they'll be presenting the review directly to restaurant staff. It all adds to an easy way for the restaurant—in this case, Mel's, an unremarkable 1950s style diner — to juice their online ratings.... More

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